SHOPPERS are being hit by “skinflation” — with the cost of some face and body creams rising by 122 per cent, research shows.
Cosmetics firms have been accused of exploiting customers with huge price hikes.
Garnier is now selling its Body Superfood, Hydrating Gel-Cream, Watermelon & Hyaluron for £9.99 — but it was just £4.49 last year.
L’Oreal’s Paris Age Perfect Golden Age Rosy Re-Fortifying Day Cream has doubled in cost to £16.
But it is not only women suffering as the cost of men’s cosmetics also soaring.
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Bulldog’s Age Defence Moisturiser for Men has shot up 80 per cent to £9, while L’Oreal Men Expert Hydra Energetic Intensive 24hr Hydration Daily Moisturiser is now £12 — up from £8.38.
La Roche Posay Effaclar 30 SPF has risen from £15.20 to £21 at Boots, a 38 per cent increase.
Consumer rights champion Jane Hawkes said: “These shocking price increases are another firm kick in the teeth for consumers.”
Dr Natalia Spierings, a consultant dermatologist, said: “Consumers are falling for the hype . . . and are willing to pay for hope in a beautiful jar.
“And Big Skincare knows that.”