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Nicola Bulley's family and friends have left yellow ribbons and handwritten messages on a bridge near where she disappeared to show she will not be forgotten.
The mortgage adviser, 45, was seen on January 27 walking her brown spaniel Willow St Michael's on Wyre in Lancashire, shortly after dropping her daughters off at school.
As the search for the mum-of-two continues, family and friends have made sure she is not forgotten.
Ribbons with messages including "We need you home Nicola", "praying for your safe return" and "I love you" have been tied to a footbridge over the River Wyre.
A large poster with a photograph of Nicola has also been attached to the railings.
Lancashire Police launched a massive search and were seen combing the river bank, utilising diving teams, search dogs, drones and boats to no avail.
They also expanded their search to Morecambe Bay and specialists were seen on a board searching under Shard Bridge - which is seven miles from where Nicola was last seen.
Paul Ansell, Nicola's partner, said he wants to keep "all options open" about her disappearance, but his "gut instinct," tells him she is not in the river.
He described Ms Bulley as "fun", "loving", "the most loyal friend you could ever have" and an "exceptional mum" who "absolutely adores our girls".
It comes as police are reportedly widening their investigation to include the day before she went missing.
As part of their investigation, detectives are claimed to have now requested CCTV footage from a local garage that covers one of the exit points from the field in St Michael's on Wyre, Lancashire, where she vanished.
A worker at St Michael's Garage told The Sun on Sunday their security cameras are in working order and picked up vehicles travelling along the main road.
The employee, who asked to remain anonymous, said police officers were "assertive" when asking for the CCTV.
They told the publication: "Two smartly dressed officers came in following up, a man and a woman.
"They wanted the CCTV from the day before Nicola vanished and to take statements of any activity we had seen from that day.
"These officers were different to the ones in uniform, they seemed very assertive."
Anyone with information which could assist our investigation should call Lancashire Police on 101 quoting log 0565 of January 30th. For immediate sightings please call 999.