Tonight's Super Bowl will feature a commercial showing Elon Musk's Teslas crashing and "killing children".
Every year, the NFL’s championship game sees millions of Americans gathering to watch in their homes or out at bars.
Apart from watching the American Football game, the commercials shown during the breaks are also an entertaining part of the night.
It is estimated that advertisers paid $7million (£5.81million) for 30-second commercial to be aired during tonight's Super Bowl, according to statista.com.
And one such man is a California tech entrepreneur who has campaigned to ban Tesla's planned full self-driving cars.
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Dan O'Dowd, 66, believes Musk's self-driving cars are a threat to road users.
The graphic advert shows a self-driving Tesla 3 ploughing into a child mannequin, ignoring a school bus's warning lights, hitting a pram and blowing past no-entry signs.
The advert will be shown in several parts of the US including the capital Washington DC.
Ahead of tonight's game, Mr O'Dowd tweeted: "Watch The Dawn Project’s #SuperBowl ad demonstrate critical safety defects in @Tesla
In one clip, a car is seen mowing down a pram (The Dawn Project)"Full Self-Driving. 6 months ago we reported FSD [Full Self-Driving] would run down a child.
"Tesla hasn't even fixed that! To focus their attention, @NHTSAgov
must turn off FSD until Tesla fixes all safety defects.
"Nearly all of the deniers below have a huge conflict of interest. They are $TSLA shareholders desperately trying to cover up grotesque safety defects in @Tesla Full Self-Driving just to line their own pockets.
Elon Musk has previously argued it would be 'morally wrong' to ban the technology which will save lives (Getty Images)"We publish footage of each test, including multiple angles showing controls not touched, and fanboys still confidently assert we faked them!
"To remove all doubt that these severe safety defects are real we invite
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@ElonMusk, @NHTSAgov, the media to witness a public demonstration."
Mr O'Dowd previously told The Washington Post: “If Tesla gets away with this and ships this product and I can’t convince the public that a self-driving car that drives like a drunken, suicidal 13-year-old shouldn’t be on the road, I’m going to fail."
Musk has previously argued it would be “morally wrong” to ban the technology which will save lives.
At the moment, no car for sale on the market is yet able to drive itself.
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