BARGAIN hunters have praised the 'UK's cheapest shop' for selling trolleys full of Christmas presents for less than £20.
WD Bargains in Barnsley had shoppers streaming through the doors desperate to land brand-name gifts for a snip of their usual cost.
Customers piled into the outlet to grab last their last-minute gifts and festive booze at knockdown prices.
The shop, on the fringes of the South Yorkshire town, is flogging brands like Lancome, Molton Brown, Armani and Ted Baker at a fraction of high street prices.
And some brands have refused to let shop bosses advertise their giveaway prices - because they worry supermarkets will complain.
How to de-clutter if you have a beauty stash to last you a lifetime
One shopper Miley Robinson, 22, said: "You can barely buy one present for £20 these days - but look at all this.
"There are presents for every member of the family here - even the dog gets a Christmas jumper."
Savvy shoppers were queuing to snap up posh Jo Malone candles for £20 - more than £30 less than RRP - and Lancome La Vie est Belle perfume for £45, a whopping £34 less than advertised online.
Owner Karl Darley, 59, said: “It's been so busy that we can't fill the shelves quick enough.
"We've had cars queuing up to get in and it's just been non-stop.
"It'll be rammed for hours, then die down for 10 minutes, and then it's rammed again."
He said the company is busier now than during Covid-19 lockdown era panic buying.
"We're advertising the best bargains on Facebook and it's then a sprint to get down here before it's gone," he added.
"We've got a few products in where the brands have asked us not to promote them and to keep it secret.
"They're worried that the supermarkets, who are their biggest customers, will find out and complain."
Karl, whose store on the fringes of Barnsley has already double in size because of demand, said customers had travelled across the Pennines from Manchester to stock up on festive supplies.
I’m a savvy shopper – best time to shop for Xmas 2023 is sooner than you think
He said: "People are fed up of being ripped of at the supermarket and watching how products have gone up and up in price.
"They come here and can tick off a lot of their shopping list and have change in their pockets.
"We feel great knowing that people are going away happy and that they've got some cash left for Christmas."
Pauline Pickford, 76, and partner Richard Berry, 76, stocked up on 36 bottles of Fanta for a tenner and Roses chocolates for £2.
Pauline, from Barnsley, said: "We've got lots of pop, chocolate and crisps for the kids and grandkids when they come over.
"We come here and buy what we can and then top the rest up at the supermarket. It saves us so much money.
"Everyone in Barnsley knows about this place now. News travels fast - I've told all my friends.
"Sometimes you need to get down here fast before the bargains are all gone."
WD Bargains, who is also known locally as Bee’s Bargains, was selling £30 Laura Ashley pillows for £6 and giant boxes of Felix cat food for £12.
Janet Stephenson, 38, shopping with son Mikey, six, pounced on a White Company gift set for £20 and a Boots No 7 male grooming kit for £15.
She said: "They're presents for friends and I know they'll love these. They look great and they don't need to know how much I really spent, do they?
"They look far more expensive than they were. Christmas is an expensive time of year, isn't it? Why not save a few bob when you can?"
Darren Richardson, 53, and wife Shell, 48, were first time shoppers at the budget store.
Shell said: "It seems much cheaper than what you pay in the supermarkets, so we'll definitely be back.
"Obviously times are tough for people so it's good to be able to buy stuff for Christmas and not break the bank."
Among Ann Bray's shopping haul were make-up brushes for £1 each and three tins of Grandma Wild's biscuits for £7. Just one tub of the biscuits in a nearby garden centre was priced at £8.99.
Ann, 68, said: "I've just paid £33 for all this. In the supermarkets I wouldn't have had change from £50.
"I've got all my last little bits for Christmas and I'm sorted now. "
