CRITICS have slammed Kourtney Kardashian for promoting her Lemme brand at a popular retailer.
Kourtney, 44, celebrated her partnership with Target on her Instagram page.
In the photo collection, The Kardashians star donned a fur coat and covered her eyes with black sunglasses while carrying a handful of Lemme bottles.
As the collection continued, the Lemme founder posed next to the brand display in one of the store's aisles.
She carried a Target store basket while strutting across in black high heels.
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As the collection concluded, the Hulu star walked out of the store with a Target bag.
"It was on our vision board for what I wanted for this little company before we ever launched… such a pinch-me-dream come true moment," Kourtney captioned the post.
THE BACKLASH
In the comments, critics slammed the star's ads and claimed she had never shopped at Target before.
One critic said, "Girl, don’t act like you go to Target," and added a laughing emoji.
"Kourtney's worth 65 million," another critic slammed. "I don’t think so. You don’t shop at Target."
"Cringe," a third critic ranted. "Like Kourtney would ever set foot in a Target willingly."
"People would only care if I shopped at Target if I had a photographer and makeup team," a fourth person wrote.
"It's the classic 'I'm in Target right now' pose," another chimed in.
"You are out of touch. Please figure out a marketing concept for once."
THE PARTNERSHIP
In early January, the former E! star launched her partnership with Target.
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Four Lemme products are selling at $3O a bottle.
The Lemme Purr is a probiotic for women, while Lemme DeBloat gummies aid with digestive woes.
Lemme Glow is for hair, skin and nail growth, and Lemme Chill gummies work to reduce stress and food cravings while improving cortisol levels.
In September 2022, The U.S. Sun obtained documents that suggested the TV star had filed a trademark for the vitamin and supplement brand on February 19, 2022.
Lemme hit the scene for the public to buy in September 2022.
NEW ADDITION
Kourtney's Target post came after she and her husband, Travis Barker, 48, welcomed their first child, Rocky Thirteen, at the start of November 2023.
Since giving birth, the TV personality has rarely been seen in public or on social media.
Reports have said that Kourtney and Travis keep Rocky in hiding and away from family to enjoy time with him alone.
A source close to the family said that the Barker-Kardashian clan has refused family visits.
The couple has kept a strict "invite-only rule" for anyone heading out to visit her baby boy, The U.S. Sun exclusively learned in early November 2023.
She also shares her three children: Mason, 14, Reign, 9, and Penelope, 11, with her ex Scott Disick, 40,
