17 January 2024 , 16:14
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Georgia 'Toff' Toffolo is happier than ever thanks finding her passion in life alongside meeting The One.
The former Made in Chelsea star, 29, is not only starting the year loved-up and happier than ever with her new BrewDog boyfriend, but also ready take on the government and topple 'Big Kibble' as her campaign to remove dangerous glycotoxins from processed dog food begins.
As Georgia takes on the mammoth task, with the star herself admitting it's a daunting mission, the former Queen of the Jungle has the support of her new beau, co-founder of craft brewery BrewDog James Watt.
The I'm a Celebrity... Get Me Out of Here! 2017 winner went Instagram Official with her new love last year, after meeting the businessman over the summer, and has been sharing a slew of loved-up snaps online ever since.
Georgia Toffolo has been enjoying sharing loved-up snaps with her BrewDog boyfriend (Instagram)
But the blissfully happy star is now turning her focus to taking on 'Big Kibble' (PR Handout - Free to use)Previously, Georgia has kept her romances out of the spotlight and tried to kept her romantic life private, but things are different with James. "I've been quite guarded about my personal life because I started doing TV when I was 18, and I'm now I'm now 29, so it's been like the whole of my adult life," Georgia explained when talking to the Mirror on Wednesday.
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"I felt quite strongly that I needed to keep a little bit back for me," she admitted. "James and I started dating last year and because of what he does - he's so public and brilliant and at the forefront of his business - it became public. But I just felt like it was time for me to relax a bit and just be open and honest about a wonderful thing and how happy we are. And it's been so liberating to not have to, like, guard everything."
Georgia, who founded raw dog food subscription service Wild Pack three years ago, continued: "I just feel really relieved that I can just talk about my lovely relationship with someone that makes me really happy. You know, I've never felt like that before and I used to be quite guarded and stuff."
The irony that Georgia, whose new line of work relates to doggos and their food, has found love with a man who runs a business called BrewDog is not lost on the loved-up star, with the Wild Pack founder admitting it's "amazing" that she can always pop into one of her boyfriends dog-friendly bar with her beloved pet pooch Monty.
It's thanks to Monty that Georgia is on a mission to topple 'Big Kibble' as her campaign to remove 'dangerous' glycotoxins from processed dog food kicks off. The founder of raw food brand Wild Pack has her sights set on Parliament debate through her 'Pawtition' for Real Petfood.
Georgia has launched a campaign to get glycotoxins – otherwise known as AGEs – removed from dry dog food, in an effort to protect dogs all over the UK from their harmful effects. The entrepreneur first realised the harmless impact some dog foods have on canines when Monty fell ill three years ago.
'This is so much bigger than just my business: it’s about us sticking up for our dogs, who stick by our sides through thick and thin' (PR Handout - Free to use)After popping her four-legged pal on a raw food diet, Georgia noticed a real change in her pet's health and began doing some research. Three years on, the dog lover is clued up on the industry and ready to lift the lid on what she describes as 'Big Kibble'. "The global pet food market was valued at $118.9 billion in 2022, and yet it’s a tiny handful of parent companies who benefit from that share," the reality TV star says.
"Just like in other industries, there’s a shadowy monopoly in the pet food space that has a grip on consumers, and I feel that Big Kibble being exposed is long overdue. We’re increasingly focused on the way that ultra-processed food impacts humans, but aren’t giving that same care and attention to our dogs’ carnivorous digestive systems – precisely because these businesses have told us for decades that the food they’re manufacturing is science-backed and safe.
"It’s time they got real with dog owners about what exactly is in their food, and the potential harm it can cause to animals. This isn’t about getting dogs all over the country to start eating Wild Pack. This is so much bigger than just my business: it’s about us sticking up for our dogs, who stick by our sides through thick and thin."
Speaking to the Mirror on Wednesday ahead of heading to Westminster to launch her campaign on Thursday, Georgia admitted she was nervous about taking on the multi-million-pound industry but is determined to succeed in her mission to change things for the sake of all dogs across the country.
"I was umming and ahhing about launching this campaign," she admitted. "There's a reason why people have shied away from it because, I mean, it is It's like a 'Big Kibble' conspiracy. We've been sold this huge lie by the Big Kibble companies, and it does take someone quite strong minded to take them on, and I do feel like I am best placed to do it, but it doesn't mean to say that I'm not nervous, but I think because I feel it's so important to get this message out there for our dogs I'm like 'right, that's the goal we're pressing on!"
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Georgia has the backing of Anna Webbx, a canine nutritionist and dog behavioural expert, who holds qualifications from the College of Integrated Veterinary Studies and is a member of the Raw Feeding Veterinary Society. "I’ve been banging this drum for decades now, and it’s shocking that Big Kibble is still getting away with bamboozling dog owners," Anna, who has joined the campaign for Real Petfood, says.
"The low moisture content of kibble puts dogs in a near-constant state of dehydration. Dogs are physiologically over 70% water, like us, so dehydration can be very dangerous. It promotes symptoms from a lack of appetite and lethargy to a dry nose – and perhaps most seriously, it puts pressure on the kidneys. Interestingly, 1 in 10 dogs suffer from kidney disease. I’m really pleased to lend my voice to this important campaign. It’s time we said enough is enough!"
It seems there's nothing stopping Georgia, with the Wild Pack owner hell-bent on speaking on behalf of dogs and ensuring they can lead happier, long lives. It would be a safe bet to back determined Georgia will achieve her mission of getting glycotoxins removed from dry food and changing the law.
- Those interested in joining the ‘Get Real’ Pawtition can sign it by following . More details of how to get involved with the Kibble Amnesty can be found on the Wild Pack social channels @jointhewildpack