KIM Kardashian and Victoria’s Secret model Imaan Hammam face off in a battle of the body-huggers.
The 43-year old reality TV queen posed in her Skims brand skin-toned shapewear.
And Imaan 27, showed off a stomach-smoothing VS Body underwear and bra set.
Kim, who launched £3billion Skims in 2019, told a journalist: “Brands would either flatten my curves, pinch my skin or roll down.
“It felt a perfect time for a fresh perspective.”
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Now she has skin in the game.
In October last year Kim announced an official partnership between her undergarment company and the NBA.
The Kardashians star received mixed reviews from fans as she recruited professional athletes to pose in her new Skims Men's collection.
The campaign included shirtless photos of its model lineup including the San Francisco 49ers' Nick, the Brazilian football star Neymar, and Oklahoma City Thunders player Shai Gilgeous-Alexander.
According to a body image expert, the Kardashians must fix their messaging and "embrace the bodies that they already have," for the sake of other women.
Since launching in 2019, the brand has unveiled collections of swimwear, catsuits, bras, and hoodies.
It promotes itself as "a solutions-oriented brand" and with "solutions for everybody."
But body image expert Dr. Kirsty Manning claimed Kim's messaging does not align with being body-positive.
In an exclusive interview, Manning told The U.S. Sun: “Kim refers to Skims as solution wear, which is not a body positivity idea.
“She is saying the solution is to suck in your body and change it.
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“Kim talks about being smooth and flawless, but as we age we can not be that way and are not supposed to be that way.
"The Kardashians already all have small, thin shapes.
“They are saying that we should not have any shape, any rolls, or any cellulite and that we need to be wearing shapewear.
“This suggests that we cannot be positive and embrace the bodies that we already have."
