JD Williams is on a mission to redefine midlife fashion.
And the brand is doing it with style, by teaming up with fashion expert Gok Wan and TV stars Judi Love and Helen Skelton to produce two new stylish edits.
Shop the Judi Love and Helen Skelton edits at JD Williams
This exciting JD Williams edits feature must-have pieces curated by fashion expert Gok Wan, each item tailored specifically for Judi and Helen's distinct styles, body shapes and personalities.
Each curated edit is a great example of how women can look and feel good at any age, with a range of stylish spring pieces that will help empower everyday women to rewrite the rules of midlife living.
I like the glitz and the glam
Helen Skelton vows to 'never complain' in New Year mantra after heartbreak Judi Love
Speaking about the edit, Judi said: "I like the glitz and the glam"
Adding, "Key pieces make a massive difference to your wardrobe".
Confidence comes with age
Helen Skelton
While Helen notes, " The older you get, the less you care about people's opinions, that's a brilliant thing.
"Confidence comes with age."
Items in the edits are priced from as little as £12 with sizes ranging from a UK 8 to UK 32 in most pieces.
Following insightful consultations with the two women, Gok has meticulously selected outfits designed to give confidence and cater to their diverse daily activities.
The edits aspire to redefine midlife fashion, emphasising this stage of a woman's life as a period of exploration rather than settlement.
Judi Love’s edit
Blurred Stripe Wrap Shirt Dress, £40
Judi Love, the dynamic stand-up comedian and Loose Women presenter, is all about vibrant fashion choices that mirror her colourful personality.
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With her firm belief that style knows no age limit, Judi sees midlife as the perfect time for self-prioritisation.
Joanna Hope MAGISCULPT Ruched Front Jersey Dress, £72
Her distinctive trait? Confidence, which she expresses beautifully through bold colour choices and silhouettes that accentuate her figure.
Whether commanding the stage or gracing the television screen, Gok has opted for outfits that exude glam, boldness and power like the chic berry hued Joanna Hope Ruched Front Jersey Dress, which is made with internal MAGISCULPT shapewear to hold and smooth over your midriff section.
Helen Skelton’s edit
Textured Button Front Waistcoat, £28 and matching Textured Pleated Wide Leg Trousers, £37
Approaching midlife, actress and Countryfile presenter, Helen Skelton embraces the confidence that comes with age and celebrates her body's achievements over the years.
Among Gok's top picks for Helen is this bright tailored co-ord in a gorgeous yellow hue.
The textured waistcoat adds a feminine tailored touch, while the wide leg trousers are super flattering to all silhouettes and adds a contemporary twist to the look.
Anthology Champagne Satin Slip Skirt, £40
Actress and Countryfile presenter, Helen Skelton, has a love for the outdoors and the unpredictability of nature and this is perfectly reflected in her style.
Confident in her body, Helen selects outfits that enhance her silhouette, with standout pieces from her JD Williams edit including this versatile and flattering satin slip skirt.
Shop Judi and Helen’s curated edits along with Gok’s favourite selections at JD Williams.
