PRIMARK has dropped a brand new bridal collection with 2024 brides able to nab wedding dresses for just £20.
The ‘I Do’ collection launched in stores this week and also includes heels, handbags and even satin pyjamas for the night before your special day.
And with the average UK wedding costing £20,700, it’s no wonder high-street stores are introducing bridalwear.
This is 12.5% up on the average cost of a wedding in 2022, which was £18,400, and up nearly 20% from 2021’s average wedding spend of £17,300, according to Hitched.
Nearly one in two couples who got married in 2023 said that the economy had impacted their wedding budget.
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Luckily for 2024 brides, they can pick up their wedding dresses in Primark right now.
The Bridal Satin Bandeau Mini Dress will set you back just £20.
“Whether you’re seeking the perfect elopement piece, engagement party ensemble or rehearsal dinner outfit, this bridal mini dress is sure to fit the theme,” Primark bosses said.
“Made from ivory white satin with a smooth and lustrous finish, this style features a bandeau neckline, slim silhouette and a mini length.
“Pair with white stilettos, statement earrings and a sparkling clutch bag for a complete look.”
You can also pick up the Bridal Satin Maxi Dress for just £25.
“Big moments deserve bigger glamour, and we are enthralled by the elevated and chic design of this satin occasion dress,” Primark bosses said.
“Made with a whisper soft and bias cut satin for a truly ethereal fit, this maxi dress is a delight from top to bottom.
“Starting with its asymmetric neckline with one dainty strap and one wider strap that drapes down through the neckline and into an off-shoulder detail, all the way to its high slit to offer greater movement in its full-length skirt.
“In a white colourway, this is the perfect dress for bridal celebrations.
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“Whether it features in the main event as an understated yet elegant ceremony dress perfect for summer weddings, or even as an engagement or rehearsal dinner dress.
“The beauty of this piece? It can be restyled for less formal occasions and worn again and again!”
The fast fashion label’s Bridal Embellished Kitten Heels cost £16, which you can pair with the Diamante Mesh Crossbody Pouch for £7.
The Clear Embellished Heart Court Shoes, which are dupes for the £790 Amina Muaddi Begum Glass 95mm slingback pumps, are just £18.
By way of pyjamas, the Bridal Mesh Lace Midi Chemise is £16, as is the cami and shorts set.