The winner of The Apprentice 2024 revealed

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Plus find out what Lord Sugar had to say about the loser
Plus find out what Lord Sugar had to say about the loser's business

THE Apprentice 2024 was filled with high drama and boardroom action.

After weeks of gruelling tasks and plenty of "firings", Lord Alan Sugar turned to one lucky finalist and said, “You’re hired!”

Rachel Woolford officially won The Apprentice 2024 eiqdiexiqezprw
Rachel Woolford officially won The Apprentice 2024Credit: PA
Rachel with Karren Brady (left) finalist Phil Turner and Tim Campbell (right)
Rachel with Karren Brady (left) finalist Phil Turner and Tim Campbell (right)Credit: Instagram

Who won The Apprentice 2024?

On April 18, 2024, boutique fitness studio owner Rachel Woolford was crowned the winner of The Apprentice 2024.

She went up against pie maker Phil Turner in the show’s nail-biting grand final.

After a last impassioned pitch from each of the two finalists about why they should become his business partner, Lord Sugar said: ““Let me conclude here.

Are there illegal baby names? Surprising monikers that are BANNED in other countries, from Sarah to ThomasAre there illegal baby names? Surprising monikers that are BANNED in other countries, from Sarah to Thomas

“This is a very tough decision, I’ve got to say because I’ve got two very, very credible people in front of me.”

He went on: “I’ve got Rachel who claims she’s making money and that she’s going to make even more when she gets the second gym up and running but gyms are, with all due respect, two-a-penny.

“Specialist pies are not and it’s a market that I’m very interested in but how can I be interested in it if there’s no light at the end of the tunnel.

“There’s a loss-making business at the moment which you tell me is going to turn around and be okay and that’s my dilemma.”

Finally turning to Rachel he said: “It’s very, very hard for me. I’m having trouble here.

“But my gut feeling is telling me that, Rachel, you’re going to be my business partner.”

What does Rachel Woolford do now?

After learning of her win, Rachel told the BBC: “To take part in the process has been incredible and to come out a winner is just something beyond my wildest dreams.

“I was twenty-four years old when I started North Studio.

“I was just a girl from Leeds and now I cannot believe it, I’m going into business with Lord Sugar and he’s investing in me.”

Rachel has used the investment to open up a second North Studio gym in Harrogate.

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She also continues to run her original studio in Leeds.

I wanted to prove you don’t need to be the loudest voice and screaming at the others. For that, people saw me as a bit of an underdog.

Rachel Woolford

Speaking exclusively to The Sun after her big win, Rachel said: “To come out a ­winner is beyond my wildest dreams.

"I was just a girl from Leeds, and now I’m going into business with Lord Sugar.

“I went into The Apprentice promising I would just be myself, and not turn it on in any way in front of the cameras, throw anyone else under the bus or be bitchy.

"I wanted to prove you don’t need to be the loudest voice and screaming at the others.

“For that, people saw me as a bit of an underdog.

"But my main value in business, and in life, is that you don’t have to shout to get your point across."

Rachel has been hired by Lord Sugar
Rachel has been hired by Lord Sugar
Rachel and Phil Turner in the boardroom after Lord Sugar picked her as champ
Rachel and Phil Turner in the boardroom after Lord Sugar picked her as champCredit: BBC

What does the winner of The Apprentice get?

The Apprentice offers one of the biggest prizes on television.

Every year the lucky winner gets a £250K investment into their business idea and a 50/50 partnership with Lord Sugar.

The deal has resulted in Lord Sugar handing out over £3M to a string of successful businesses.

When the show first started the prize was a £100K salaried job within Lord Sugar's company.

Ricky Martin has had great success after winning The Apprentice
Ricky Martin has had great success after winning The Apprentice

Who is the most successful winner of The Apprentice?

Season 8 winner Ricky Martin is deemed the most successful winner ever of the Apprentice so far.

He was crowned champion in June 2012 and has since successfully set up and expanded his own specialist recruitment consultancy using the investment from Lord Sugar.

Hyper Recruitment Solutions focuses on mid-level to senior appointments for the science and technology industry worldwide and was recently reported to have assets of £2.26m.

Joanne Kavanagh

TV explainers, The Apprentice, Explainers, BBC ONE, Lord Alan Sugar

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