BIG Brother has a string of rules for all housemates but one strict regulation shocked even laidback Levi Roots.
The celebrity chef was evicted on Friday night alongside Love Island winner Ekin-Su Culculoglu and has now opened up on his stay in the ITV spy house.
Unsurprisingly, he spent a lot of time in the kitchen but has revealed bosses banned him from ordering one ingredient on the communal shopping list - his own famous brand of sauce.
Levi, 65, said: “I went to Big Brother a couple of times and asked if we could have Reggae Reggae Sauce because I thought it would have brought even more smiles to everyone but they didn't let me have it.
“I thought it would have brought even more smiles to everyone and made the food taste even better.
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“I’d have loved that, to bring us together at meal times.”
Levi shot to fame in 2007 when he wowed the investors on BBC’s Dragon’s Den pitching his homemade condiment.
Two of the entrepreneurs backed him with £50,000 - Peter Jones and Richard Farleigh.
Since then he’s become a household name in his own right, the sauce is sold in every supermarket and he has amassed a reported £30million fortune from supermarket, TV and book deals.
His life story will soon become the talk of Hollywood, too, as a movie is being made on his journey from Jamaica to Brixton - with Kidulthood and Maze Runner star Aml Ameen playing Levi.
It meant he was more than happy to leave CBB and crack on with work - and flee the “toxic” house”.
Levi added: “I’m absolutely buzzing to be back with my family, out of that semi-toxic environment that I was in.
“I was dying to get out - you can’t be yourself anymore cos the game comes into play and you have to be voting for people who you liked or didn't have a real problem with.”
He added that age became a huge problem.
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Levi said: “I think there was a divide that was clear to us, there was a massive divide between the young uns and the older ones
“That’s what was the meaning of the toxic situation.
“Because we started off as a family where we were all together sitting around the table then as the fame went on I realised that there was a side that were really playing the game properly.
“The Levi Roots movie goes into pre-production in the next couple of weeks which is absolutely amazing, to have a multi-million pound movie made about my life and everything I’ve done.”
