21 March 2024 , 09:12
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Kim Kardashian fans are fuming after the star unveiled a male-fronted campaign for SKIMS during Women's History Month.
"Where are the women," one angry follower quizzed on the reality TV star's latest advert for her shapewear company. The mum-of-four featured star athletes in the brand's latest commercial, showing off basketball players in their SKIMS underwear.
Nick Bosa and Neymar are amongst the stars in Kim's new video, including college stars Donovan Clingan and Caleb Love for her Terry collection. "The fit, the feel, the look: Mens Terry wins it all. Upgrade your hoodies and sweats tomorrow," the ad read.
READ MORE: Kim Kardashian slammed as 'totally irresponsible' for fuelling Kate Middleton speculation
Fuming fans slammed the new clothing commercial (@skims / Instagram)But fans think it couldn't have come at a worst time, as the comments have since filled up with complaints. One said: "Okay Kimmy we love but where is the women's collegiate basketball team campaign sister??"
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Another moaned: "Do women's college basketball next!" While someone else said: "Kim love you but I hope you did a Skims partnership with the women's college basketball players too." A fourth added: "Where are the women?"
'What about the women's players? Why couldn't this have elevated women in a space where they have routinely been left behind for the men until literally a few years ago," a fifth highlighted as a final concluded, "Who cares about men's March Madness?"
It's not the first time Kim has landed in hot water with fans this month, earlier this week she was branded "totally irresponsible" for making a cruel joke about the British Royal Family, namely the Princess of Wales, Kate Middleton. She took to Instagram to share a series of pictures of herself with the caption: "On my way to go find Kate."
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Kim hasn't yet responded to the comments (AFP via Getty Images)
Fans are urging Kim to launch a new women's advert (kimkardashian/Instagram)The Princess has been away from royal duties since January after undergoing planned abdominal surgery. Her health has been the subject of intense online speculation in recent weeks and Kim was slammed by fans for her comments.
And she's not the only celebrity, with Blake Lively also facing criticism for referencing Kate's Photoshop scandal. PR expert Mayah Riaz has said Kim and Blake comments won't have helped with the online conspiracy theories. "The conspiracy theories regarding Kate have gone into overdrive," she told the Mirror.
"This is mainly due to the poor PR management by Kensington Palace - however, we don't know the delicacy of the situation they are working with. Due to there being no end to the conspiracy theories and rumours, what doesn't help is celebrities like Blake Lively and Kim Kardashian weighing in on it," the expert continued.
"This is totally irresponsible and only fuels the situation further regarding someone who must be going through a difficult time at the moment. You'd think that celebrities would do better when it comes to delicate situations such as whatever is happening with Kate."