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UK landmarks turn orange in dramatic light show for rare genetic condition

01 June 2024 , 17:50
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London’s Battersea Power Station along with over 38 landmarks across the country, lit orange to help raise awareness of those affected by Prader-Willi Syndrome (PWS), a campaign organised by Lottoland in support of its charity partner PWSA UK. (Image: Simon Jacobs/PinPep)
London’s Battersea Power Station along with over 38 landmarks across the country, lit orange to help raise awareness of those affected by Prader-Willi Syndrome (PWS), a campaign organised by Lottoland in support of its charity partner PWSA UK. (Image: Simon Jacobs/PinPep)

Battersea Power Station, Cardiff Castle, Newcastle's Millenium Bridge and York City Walls were among the buildings to glow brightly.

The illusion lasted between 8.30 PM until sunrise, across 38 different landmarks, symbolising the end of Prader-Willi Awareness month in May.

'Move It May', a month-long awareness campaign has seen people from all walks of life, including those with PWS, challenging themselves to cover a set distance through exercise, whether it be swimming, cycling, running, pushing a wheelchair or any other form of movement.

Nigel Birrell, CEO of Lottoland, the company behind the activation, said: "The Prader-Willi Syndrome Association is a charity very close to my heart and I've long been a supporter of the amazing work that they do."

"It's been so fantastic to see this many buildings around the country lighting up to raise awareness for PWS, we're really overwhelmed with the response."

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"And on top of that, to have so many people coming together to move, walk, swim and even dance their way to over 2,700km is a huge achievement for the community, one they should be incredibly proud of."

UK landmarks turn orange in dramatic light show for rare genetic conditionPrader-Willi Syndrome affects approximately 2,000 people in the UK and is a rare complex genetic disorder that impacts both males and females from birth and throughout their lives. (SWNS)

This year's Move it May challenge serves as a reminder that movement and exercise are vital to those affected by PWS, but also hugely beneficial to the nation at large.

This year, in honour of the UK lighting up for Prader-Willi Syndrome (PWS), the entire Move it May community has covered over 3.6 million steps - the equivalent distance between each orange landmark from Dundee to Bournemouth via Belfast.

PWS is a rare complex genetic disorder affecting around 2,000 people in the UK. It impacts both males and females from birth and throughout their lives, causing an overwhelming and uncontrollable drive to eat that can be life-limiting, as well as learning and physical disabilities.

The 'Glow Orange' campaign was spearheaded by Lottoland in support of its charity partner, PWSA UK and the Foundation for Prader-Willi Research UK. Throughout June, the company will match all donations made via its PWSA charity scratchcard, which was launched earlier this year to raise funds and awareness for the cause.

Jackie Lodge of PWSA UK and Catherine Shaw of FPWR UK released a joint statement on the day, stating: "This is a huge step for our PWS community. Our respective charities have, for the first time, come together for PWS awareness month and thanks to Lottoland we have been able to make this even more special with the Glow Orange campaign. It is vitally important to raise awareness and funds to help our PWS community."

THE 38 BUILDINGS LIT UP IN ORANGE:

  1. Spinnaker Tower Portsmouth.
  2. Bridport Tower Clock -.
  3. Trowbridge Civic Centre.
  4. Bristol City Hall.
  5. Cardiff Castle.
  6. Swansea Guildhall.
  7. Old Joe Birmingham University campus.
  8. The Mersey Gateway Bridge.
  9. Belfast Castle.
  10. Ranfurly House Dungannon, Northern Ireland.
  11. The Burnavon - Cookstown, Northern Ireland.
  12. TheBridewell Magherafelt, Northern Ireland.
  13. Hamilton Town House Hamilton, Scotland.
  14. Caird Hall Dundee.
  15. Camera Obscura and World of Illusions Edinburgh.
  16. Millennium Bridge Newcastle.
  17. Penshaw Monument Penshaw, Tyne and Wear.
  18. Darlington Hippodrome.
  19. Middlesborough Town Hall and City lights.
  20. The Merrion House Leeds.
  21. York City Walls.
  22. C4DI building Hull.
  23. Bradford City Hall.
  24. Trinity Arts Centre Gainsborough.
  25. Green's Windmill and Science Centre Nottingham.
  26. Nottingham Council House.
  27. St Edmundsbury Cathedral Bury St Edmunds, Ipswich.
  28. Southend Civic Centre.
  29. Battersea Power Station.
  30. Liverpool Town Hall.
  31. Renfrew Town Hall Renfrew, Scotland.
  32. Paisley Town Hall Paisley, Renfrewshire, Scotland.
  33. Johnstone Town Hall Johnstone, Renfrewshire, Scotland.
  34. Bascule Bridge Renfrew, Scotland.
  35. Kings Mill Hospital Mansfield.
  36. Chesterfield Royal Hospital.
  37. Edinburgh International Conference Centre.
  38. Worcester Guild Hall.

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