ASOS shoppers left in stitches as they spot hilarious error on £18 t-shirt

04 June 2024 , 09:12

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ASOS shoppers have spotted a spelling error on this t-shirt (Image: ASOS)

ASOS shoppers have been left baffled by an awkward series of spelling mistakes on the front of a t-shirt.

Posting to X (formerly Twitter), one user was quick to highlight the oversights made on the £18 clothing item. Fellow social media fans were left wondering how the printed shirt had made it past grammar checks, with one claiming a copywriter may have "died" reading the words printed on the front.

The shirt reads: "Weve never been here Before" [sic]. Grammar enthusiasts were quick to spot the missing apostrophe from 'we've', while others pointed out the fact 'before' was capitalised unnecessarily.

One user wrote: "A copywriter just died somewhere reading this. (ASOS, come on, what is this? WEVE?!?)". Another added: "No apostrophe, and a capital B? What is happening???" A third chimed in: "The capital b on before is bothering me too."

Another user shared a GIF from The Simpsons of Radioactive Man saying his eyes were burning while he floats away in radioactive waste. "My eyes! The goggles do nothing!" it read.

My ASOS haul was a total fail - one made my boobs look awful for a start

ASOS sells a number of printed slogans on shirts (stock) (Bloomberg via Getty Images)

ASOS is a popular online fast fashion and cosmetics shop which sells more than 850 brands. Founded in London in 2000, it caters to young adults with a range of styles and discount prices.
The name originally stood for "AsSeenOnScreen" and featured the tagline "Buy what you see on film and TV." It initially sold only copies of clothes seen on our television screens, but eventually expanded its repertoire.

The clothing brand has printed hundreds of quote-worthy tops since then and has slogans from the likes of Mean Girls and Marvel emblazoned on many of their products. Other shirts feature more generic phrases such as: "Ask me what book I am reading," and: "New York" – both of which were spelt correctly.

This particular item of clothing is available in other styles, too. The ASOS DESIGN long sleeve mesh baby tee also comes with a number of designs including a denim pattern, in 'monochrome', with a landscape across the front or with a leopard's face. None of these feature words, while another design – which reads 'Venice, California' – does not appear to feature any spelling errors.

ASOS has been contacted for comment.

Ewan Gleadow