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Joey Essex's sister lets slip his 'real' intention for going on Love Island

04 June 2024 , 21:13
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Joey Essex
Joey Essex's sister lets slip his 'real' intention for going on Love Island

Joey Essex's sister Frankie revealed the real reason behind her brother's stint on the reality show.

The 33-year-old former TOWIE star caused quite a stir on social media last night, after appearing as the first-ever bombshell of the series. Joey has garnered a reputation for his various stints on reality TV shows, and adding to his extensive TV CV, fans have been less than convinced the star is looking for a genuine connection.

However, his sister Frankie - who is mum to her twins, Logan and Luella, whom she shared with her long-term partner Luke - has quashed concerns surrounding his appearance, revealing her brother is hoping to find his potential wife on the show.

Frankie went on to add that Joey is great around her kids and feels that now is the right time for him to settle down. Speaking to The Sun, she explained: "Joey is proper single at the moment. But he’s seen me with the babies and they just love him, they sit on his lap and he just looks at them and goes 'they’re unreal. I just feel like it’s his time now to settle down."

Aside from Love Island, Joey has also starred in I'm A Celeb, Dancing On Ice, Ex on the Beach, and Celebs Go Dating. However, he has an estimated net worth of around £8million, due to his various TV appearances, brand deals, and income from his businesses, which has led some people to argue that the TV star isn't on the dating series for the money.

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According to sources, the TV star reportedly signed up to the show to "meet someone" and isn't in it for "the fame or followers." They told The Daily Mail: "He's 33 years old and really wants to find someone he can settle down with, he wants a wife and to have children one day.

Joey Essex's sister lets slip his 'real' intention for going on Love IslandJoey Essex and Frankie Essex
Joey Essex's sister lets slip his 'real' intention for going on Love IslandFrankie with her adorable twins and partner Luke (frankieessex87/Instagram)

"Not many people know the real Joey, over the years he's hidden behind his reality TV persona but being on Love Island will give him the opportunity to show his true self. He doesn't need fame, followers, or the prize money... He's excited to meet someone and can't wait to start dating."

The show's launch ended on a cliffhanger with Joey entering the villa, introduced by host Maya Jama. Visibly shocked, the cast, already in their couples, questioned whether Joey's arrival was a 'joke' after recognising the bombshell from his previous TV stints.

Fans were equally surprised. Taking to X, formerly Twitter, one person said: "Joey essex coming in as a bombshell in love island was not on my 2024 bingo card #loveIsland," one Love Island viewer quipped as Joey appeared on screen. While another person penned: "okay joey essex walking in was a GAG and a half #loveisland."

Ayaan Ali

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