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Major car brand discontinues performance motors… and may replace them with EVs

06 June 2024 , 08:42
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Watch our video to see five other popular motors being scrapped this year
Watch our video to see five other popular motors being scrapped this year

A MAJOR car brand has announced it will scrap its line of performance cars - and could replace them with EVs.

The range has only been on the market for four years but looks set to fall victim to net zero restrictions.

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Peugeot is discontinuing its PSE line of performance carsCredit: TOPGEAR

The Peugeot PSE line came onto the market in 2020 as a performance brand operating within the firm's existing catalogue.

Standing for Peugeot Sport Engineered, it focussed on creating souped-up variants of existing models, particularly hot hatches.

The latest PSE creation, a faster variant of the 508, currently retails at a whopping £53,000.

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That's almost £20,000 more than the standard model.

But CEO Linda Jackson has confirmed that it will be the last to come out of the in-house tuners.

She told Autocar: "To be honest we thought about [expanding the range] but then the prioritisation came into play and this is all about electrification.

"The fact is [Stellantis is] investing... £35 billion for electrification and Peugeot is a part of that.

"We will have a full electric car line-up by the end of this year where every model will have an electric version and you have to make your priorities."

Peugeot already has a range of EV options based on their flagship models, including the 208 and 308 plus the larger 2008 and 3008.

These stretch from the £24,000 base level E-2008 up to the range-topping E-3008 GT at £38,000.

Peugeot, like its rivals, is locked in a race to all-electric production ahead of the 2035 ban on new petrol and diesel car sales.

The Government's EV mandate also required 80% of new vehicles to be zero-emission by 2028.

However, Ms Jackson did not rule out the possibility of the performance focus of PSE being replicated after the transition.

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Speaking on the prospect of hot EV models, she added: "Who knows?

"There is nothing certain.

"I’m not going to say we are going to launch something tomorrow, so don’t get your hopes up."

Jacob Jaffa

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