Important email sent to Sky users - not checking your inbox will prove costly

06 June 2024 , 06:37

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Sky broadband email (Image: SKY • GETTY)

Most broadband suppliers, including Sky, BT and Virgin, have already enforced bill rises this year with most UK users seeing things rise earlier in the spring. However, one provider who hasn't yet increased things is NOW. This Sky-owned TV platform also offers broadband connections and those who get the web whizzed into their homes via this service are about to see their bills go up.

NOW has confirmed that most customers will be hit by a £3 hike from July 5, 2024. "We understand that things are tough right now, and so alongside investing in improvements, we're committed to keeping prices as low as we can," Sky's NOW explained.

"The costs of providing services have, however, increased significantly, and it's affecting the entire industry. Many other providers have raised their prices, and we'll be making some changes too. The prices of our broadband membership plans will be going up by £3. You’ll see the price change reflected in your bill on or after 5 July 2024.”

It's not a huge amount more to pay but if you're thinking that it's time to find something cheaper now is a good time to go shopping.

NOW has started emailing customers telling them that their price is going up. If you receive this message you'll then have 31 days to switch to another provider without facing any extra charges.

Your Sky bill soars this month but you can beat the hike and even watch TV free

For those not in the know, most Internet Service Providers (ISPs) lock you into a long-term contract when you sign up for a plan. Leaving before that deal ends usually means paying a penalty but that fee is being scrapped by NOW but only if you act fast.

“If you’re within your minimum contract period, give us a call on 0330 041 2498 within 31 days of receiving the price increase notification to avoid early termination charges.”

The only thing to be aware of is that you must act from the date you receive your email telling you about the changes and this won’t come from NOW. It will be sent via a Sky address instead.

“All NOW Broadband Members should have received an email about the price rise," NOW added. "In case you were concerned because it was sent from Sky, rather than NOW, don’t worry – the email is genuine (NOW is part of the Sky family).”

If you don't want to pay more, start shopping and make the switch to something new within the next 31 days.

Dave Snelling