Amazon extends grocery deliveries to all UK customers, not just Prime members

06 June 2024 , 07:22

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This expansion includes groceries from Amazon Fresh as well as partnerships with Morrisons, Co-op, and Iceland through Amazon's platform (Image: No credit)

Amazon has announced a game-changing move, opening up its grocery delivery service to all UK customers, not just those with Prime memberships.

Previously exclusive to Prime members, the service will now be available in over 100 towns and cities across the UK, offering same-day deliveries. This expansion includes groceries from Amazon Fresh as well as partnerships with Morrisons, Co-op, and Iceland through Amazon's platform.

Amid fierce competition in the UK grocery market, Amazon is keen to expand its footprint. However, Prime members will continue to enjoy additional benefits such as more delivery options and free shipping on certain orders. In a further bid to entice customers, Amazon will introduce new discounts for Prime members on Amazon Fresh later this month.

These perks include exclusive online deals and in-store discounts at Amazon Fresh shops, including an extra 10% off selected items and weekly specials slashing prices by up to 50%. Ganesh Rao, vice president of Amazon Fresh International, said: "Today marks a milestone for us as we extend our grocery deliveries to all Amazon customers, and we are excited for more customers to benefit from our low prices, wide selection, and fast and reliable deliveries."

"We're also offering even more savings for Prime members when they're shopping from Amazon Fresh, giving them an additional 10% off Price Cut products in store, as well as access to Prime-exclusive deals online."

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