A BARGAIN retailer has slashed the prices of a popular toy to just £1 - and parents are rushing to stock up.
B&M is selling Bluey toys - the cartoon Australian blue heeler pup who is a huge smash with kids.
The animated series follows the titular character and her family - Dad Bandit, Mum Chilli and younger sister Bingo.
The beloved children's TV show landed on screens in 2018 - becoming a worldwide phenomenon.
One eagle-eyed parent caught the deal on the shelves of the supermarket and posted her discovery on Facebook.
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The B&M toys were previously ringing up for £12.99 each - but are now just £1.
Now parents are scrambling to get their hands on the mini figurines.
One person wrote: “Bluey figures were in the two for £20 now £1 in B&M.”
Another added: “Maybe stocking fillers? Bit early I know.”
A third joked: “Damn it, just drove past there!”
It comes after shoppers last month were racing to supermarkets to get their hands on bargain Bluey chairs.
In Aldi stores as part of the Special Buys the range featured a Bluey or Bingo Talking Plush, £14.99, the Bluey or Bingo Plush Chair, £24.99, and a four-figure set of characters for £8.99.
Parents are also rejoicing as major high street chain is giving away free Lego Harry Potter and Animal Crossing toys.
Harry Potter, Animal Crossing, and Friends Lego sets will be up for grabs on Saturday April 13 across all Smyths Toys stores from 9am and only while stocks last.
Each child will be only able to take one set.
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Meanwhile, popular Squishmallows are majorly reduced at Asda to less than a quid, and there's loads of different styles.
The adorable soft toys have been a favourite for kids for a while now, but the brand isn't always easy to get your hands on.