Iconic Nokia 3210 returns 25 years after launch - but with some big changes

09 May 2024 , 09:57

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The Scuba Blue version of the new Nokia 3210, one of the most popular early mobile phones which has been relaunched to mark the device's 25th anniversary (Image: Copyright remains with handout provider)

To celebrate its 25th anniversary, the iconic Nokia 3210 has been relaunched, captivating those nostalgic for simpler times.

HMD, the company behind Nokia phones, has reintroduced this "cultural icon" amid growing demand for less complex devices to aid digital detoxes. The updated 3210 now features a two-megapixel camera, supports 4G calling, and retains the beloved classic game Snake, all available for £74.99.

Lars Silberbauer, HMD's chief marketing officer, said: "The Nokia 3210, a cultural icon, is back at the pinnacle of the global dumbphone boom as consumers look to balance their screen time usage with a digital detox. The Nokia 3210 has simplicity at its core, allowing consumers to be totally present. Forget dumbphone, this is 2024's fun phone."

Ben Wood, mobile phone expert and founder of the Mobile Phone Museum, reminisced about the model's impact: "The original Nokia 3210 has a special place in many consumers' hearts as one of the best-selling mobile phones of all time. It's the perfect product to reimage for the modern era given its strong heritage and iconic design."

He added: "The Nokia 3210 is considered one of the most significant handsets Nokia ever developed and was loved by many for whom it was their first mobile phone. This modern twist on a design classic in its silver jubilee year is bound to grab people's attention."

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