IT was an exciting new romance turned toxic love triangle, when members of TOWIE froze out Ella Rae Wise, 23, for moving in on Dan Edgar, 33, soon after the end of his six year relationship with Amber Turner.
Those loyal to Amber have poured scorn on the union between the show’s hunk and the young blonde, leaving Ella out in the cold.
So now it’s little wonder that Ella Rae is dropping hints that she’s planning an exit from the ITVbe show, to rid her life of negative vibes.
The reality star is launching her own clothing brand- Bemee- which stands for self love- and becoming a businesswoman is likely to leave her little time for socialising on TOWIE.
Amy Childs prepared to get cruelly mum-shamed after big decision about her twins
The unique selling point of the clothing line which she’s launching with her mother, is to create, stylish affordable items, that can be worn from day through to night.
Going live online tomorrow, Ella explains that she has big ambitions to be more than just another internet retail outlet.
She also hinted that the future lies with her fashion line, perhaps suggesting that her days on TOWIE could be numbered.
Writing in her post she said: “For the minute we are just online, but not for long, there are big things to come. The brand is my baby and my future.”
The petite blonde's relationship with Dan Edgar has divided the cast, coming as it did on the tag end of his break up with Amber Turner, with whom he’d been in a relationship for six years.
During the recent cast trip to Bali, the pair found their chemistry was undeniable and they got together.
But back in Blighty the knives were out, with various members of so called girlband- Amber, Dan’s Ex, Chloe Meadows and Courtney Green, making digs as their relationship blossomed onscreen.
Now it seems the new lovebirds are keen to keep people guessing about their relationship status.
When Ella jetted off on a solo trip to Dubai recently, many believed that their romance had fizzled out.
Gemma Collins breaks down in tears and left shaking with emotion on holiday
Ella's comment about being “An independent princess who doesn’t need a man to fund my lifestyle.” Gave the impression they’d split.
But after sharing similar snaps from Sheesh restaurant in Chigwell over the weekend, it would seem that the pair are still enjoying hot dates on the downlow.
However, Dan appears to be still in touch with his ex Amber, who revealed that the pair have been sharing secret phone calls, which led her to say: “It felt like we’re still together, like we haven’t broken up.”
But as her friend Courtney Green pointed out: “If he was happy in his new relationship surely he wouldn’t be calling you up.”
Luckily Ella Rae has her new clothing line to distract her from the ongoing drama in the other area of her life.
