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People joke Cadbury Freddo has been 'lost to Ozempic' after dramatic makeover

21 May 2024 , 13:36
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A funny Freddo post has left X users in hysterics (stock image) (Image: PA)
A funny Freddo post has left X users in hysterics (stock image) (Image: PA)

A viral image of a chocolate character has left X users in hysterics, after one claimed it had definitely taken Ozempic.

Ozempic fever has taken the world by storm this year, with the likes of Sharon Osbourne and Oprah Winfrey among the countless celebrities to take the A-lister 'weight loss' drug. But now, X users are joking that a UK-famous 'animal' has also been 'lost' to the 'skinny jab' - and it's probably the last thing you'd expect.

Taking to X, a parody account dubbed 'Manic Kieth Preachers' shared a before-and-after shot of what appeared to be Cadbury's chocolate Freddo frog. Notably, it seemed he'd shed a couple of pounds over the years - appearing a littler pudgy in the first image and rather athletic in the second.

"Another British icon lost to Ozempic," the caption read (@wrb91), which was quick to garner a staggering 46k views and countless amused comments. One person replied: "We used to be a real country," as others chimed in: "Liposuction strikes again," and: "What has happened to this country."

However, others were quick to voice that Freddo isn't a 'British icon' at all - having been invented in Australia during the 1930s, before selling to Cadury in 1967. The Sydney Morning Herald claims that Harry Melbourne was just 18 years old when he invented the famous frog while working for MacRobertson Chocolates confectionary.

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"Freddo Frogs are Australian, not British," one person slammed, as another added: "Britain stop stealing from your colonies."

According to WalesOnline, Freddos actually grew from 17g to 20g in 2007, but shrank back down to 18g four years later. And if you think that's a shocker, just be grateful we aren't in Australia where bars have reportedly diminished to a disappointing 12g.

This isn't exactly unexpected from Cadbury, amid claims that it also reduced the size of its Dairy Milk sharing bars by 10 per cent. The reduction came after the firm was accused of 'shrinkflation' - downsizing a product while maintaining its price to increase profits.

Nonetheless, Mondelez, the parent company, attributed this to surging production costs in 2022. At the time, a Mondelez spokesperson said: "We're facing the same challenges that so many other food companies have already reported when it comes to significantly increased production costs - whether it's ingredients, energy or packaging - and rising inflation."

Believe it or not, Cadbury actually started out as a grocer's shop in Birmingham 200 years ago. Alongside its typical supermarket items, the shop also sold cocoa and drinking chocolate which soon became very popular.

Over the years, the business only grew, becoming the multinational confectionary firm we know today, with a value of approximately £2.9 billion, according to Marketing Week. "Since 1824, Cadbury had gone from a Birmingham-based chocolate shop to a national favourite," the chocolate company says.

"In this time, the Cadbury family has partnered with other family-run companies like Fry and Sons and Trebor Bassett to provide the best value for money, from corner shops to supermarket aisles... We've come a long way in 200 years but one thing that will never change is the generous spirit we bring to everything we do."

Cadbury has been approached for comment.

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Lauren Haughey

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