Stylish racegoers upped the fashion stakes as they brought the glitz and glamour to Royal Ascot today.
Fashionable revellers donned their finest frocks and extravagant hats as they descended on the stunning surroundings of the famous Berkshire racecourse.
Sky-scraper heels, bright colours and floral frocks were the order of the day as guests were snapped arriving in the glorious sunshine for day one of what is one of the most glamorous events in the British horse racing calendar.
English television presenter, model, and fashion journalist Louise Roe was amongst the first to arrive and stole the limelight in a stunning pink floral gown complete with a contrasting red fascinator.
Racing guru and presenter Flora Gibbs looked very much the lady in red as she donned an elegant vibrant lace frock with capped sleeves, stiletto heels and matching fascinator and clutch bag.
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Other celebrities also turned out in full force and were keen to put their best fashion foot forward for the super stylish occasion.
TV personality Vicky Pattison looked glamorous in green in a stunning gown with dramatic puff sleeves and striking headpiece, featuring a giant cookie.
The eye-catching headwear was designed by milliner to the stars, Victoria Grant, to celebrate the UK launch of Subway®'s new Footlong Cookie, from their Footlong Sidekicks range.
Meanwhile, former Strictly Come Dancing professional Ola Jordan looked bold in blue as she made sure to stand out from the sea of revellers in a cobalt-coloured dress and matching headpiece.
She was snapped sporting an exclusive pair of ‘Clip Clops’, commissioned by bookmaker Coral to celebrate the biggest week of the summer season.
The imitation horse-shoe flip flops are designed to give racegoers a stylish yet comfortable alternative to high heels while at the races.
Royal Ascot is the pinnacle of British horse racing events and will see champagne corks popped early and the Pimms and lemonade flowing as millions bet on 35 races over the course of the next five days.
For the first time ever, an English wine brand - Chapel Down - has also been named an official supplier, offering fizz to the 250,000 visitors set to attend.
Steeped in tradition and elegance, the dress code at the prestigious horse-racing event reflects its rich heritage, demanding attire that exudes sophistication and refinement.
It varies across different enclosures, with the Royal Enclosure setting the highest standards for attire with strictly top hat and tails only.
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The Queen Anne Enclosure offers a more relaxed dress code, while the Windsor Enclosure is the most relaxed, with no formal dress code but smart attire is encouraged.
One fashionista went against the crowds and looked the picture of elegance in a black two-piece suit, which she accessorised with a Chanel brooch and classic quilted handbag by the high-end luxury brand.
Elsewhere, another fashion-forward reveller made sure she turned heads with her very extravagant floral headpiece, which was complete with an array of pretty pink flowers and orange butterflies.
And she wasn't alone - with other flamboyant headpieces including a Love Hearts-themed hat, with each sweet emblazoned with various phrases including 'hot lips,' 'be mine' and 'dream girl.'
But it's little surprise racegoers were keen to show off their best finery today...because it's likely they'll soon be in royal company.
King Charles and Queen Camilla, who had an 18-1 winner when they attended last year's meeting, are expected to rock up again this year in the famed Royal Procession, which takes place before racing every day.
The first day of Royal Ascot 2024 will see three exceptional Group 1 races headlined by the St James's Palace Stakes.
Racegoers will be waving their betting slips as they watch in anticipation as the three winners of the 2,000 Guineas in England, Ireland and France clash in a battle to prove their superiority over the Classic generation.
Royal Ascot was founded in 1711 by Queen Anne who, when riding out from Windsor Castle, came across a piece of land “ideal for horses to gallop at full stretch” and thus Ascot Racecourse was born.
