17 June 2024 , 14:37
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Well-known music manager Scooter Braun has announced he's stepping back from management.
Scooter is best known for previously managing artists like Justin Bieber and Ariana Grande. In 2019, Scooter faced controversy as various stars, including Demi Lovato and J Balvin, began cutting ties with him one by one.
He's also known for buying Taylor Swift's music catalogue that same year, angering Swifties and leading Taylor to start re-recording her albums. Scooter later sold her catalogue for about $300million (about £236million).
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Scooter represented Ariana Grande and Justin Bieber to name a few (Getty Images)The 42-year-old said he is stepping back to focus on his family and to put all his energy in to being the CEO of HYBE America, a subsidiary of the South Korean entertainment content platform that specialises in music. Scooter sold his entertainment company, Ithaca Holdings, to HYBE America in 2021.
Watch the Taylor Swift vs Scooter Braun: Bad Blood documentary online
He shared a 1,400-word statement on Instagram explaining his decision to leave. He reminisced on his years in the industry and how he listened to
Scooter said for his "entire adult life" he was a music manager, starting when he was 19-years-old, in Atlanta, Georgia. "I think I have wanted this for a while, but I was truly afraid to answer the question, 'Who would I be without them?'" he said, "It’s all I had known."
About his family, Scooter added: "As my children got older, and my personal Iife took some hits, I came to the realization that my kids were 3 superstars I wasn’t willing to lose. The sacrifices I was once willing to make I could no longer justify."
Justin's fans thanked Scooter for all he didScooter shares three children with his ex-wife Yael Cohen - a son born in 2015, another son born in 2016, and a daughter born in 2018. He and Yael were married from 2014 to 2021.
Swifties on Twitter, now known as X, are celebrating Scooter leaving music managing behind. They still hold a grudge against him buying Taylor's music catalogue and, according to Taylor, stopped her from using her old music ever since she announced she would re-record her albums.
"THE WORLD IS HEALING," one fan wrote. Another penned: "Scooter Braun retiring from artist management...feels like I should be celebrating with a mimosa tower."
Meanwhile on Scooter's Instagram post, fans of Justin Bieber shared their gratitude for what Scooter did for Justin's career. "Our eternal gratitude for discovering Justin and giving the world the opportunity to have the privilege of having this successful singer," one commented, "Thank you for everything you did for Bieber, and enjoy your new phase!"
Another added: "I will be eternally grateful for you. Enjoy your life and your family, be happy, you deserve it."