LAST year, body care boomed and it's showing no signs of slowing down. More than ever, we're taking extra care of the skin on our bodies and now certain body care products have hit the limelight.
Whilst there are plenty of trending skincare products out there, Embryolisse Lait Moisturiser is currently one of the internet's most talked-about body care products.
Embryolisse Lait-Crème Concentré Nourishing Moisturiser, £13.95, Boots
Loved by the likes of Lady Gaga, Kim Kardashian and Gwyneth Paltrow (who hailed it a "Miracle moisturiser"), the viral Embryolisse Lait-Crème Concentré Nourishing Moisturiser has been hyped up on both sides of the pond.
So, unsurprisingly, shoppers are now racing to buy the cult moisturiser - and the brand is now selling one product every 13 seconds.
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But why do shoppers love it so much? Here's everything you need to know.
Whilst 5-in-1 products have previously been shunned (think shower gels that double up as shampoo), this do-it-all lotion actually does it all.
Rolled into this humble tube is a primer, moisturiser, post-shave cream, mask and make-up remover.
Embryolisse Lait-Crème Concentré Nourishing Moisturiser, £13.95
Thanks to its indulgent, velvet formula, Embryolisse Lait-Crème Concentré is hardworking enough to be used on the body, but light enough to double up as a face cream.
The lotion is formulated with natural ingredients, such as aloe vera extracts which soothe and hydrate skin, and shea butter for softening skin.
Its cushioning, gentle formula is rich in essential fatty acids which help fortify and nourish skin, and the cream's milky texture leaves behind a satin finish.
Created by a dermatologist in 1950, the cream has since amassed a cult following and clocked up over 9,000 5-star reviews on Amazon.
"It definitely lives up to the hype," raves one shopper, while another adds: "It feels so different from any other cream that I've used before. I can't see myself using any other."
Shoppers love its texture and finish, with one saying: "Been using this for a week or so now every evening and it’s lovely and lightweight and not like heavy moisturisers I’ve used before."
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Adding: "I have sensitive skin and it’s been great. I feel like I have more of a glow as well."
Due to the rate at which it's currently selling, it's worth getting your hands on it pronto .
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