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THERE are very few celebrity beauty brands that surpass the scrutiny of beauty fans, but Fenty Beauty has made it.
Since launching in 2017, Rihanna's cult beauty label has gone from strength to strength - so much so, that she's just launched a haircare line.
Beauty fans are racing to get their hands on Fenty HairCredit: fenty hairThis June, the Umbrella singer dropped nine hair care and styling products, spanning from a curl-defining cream to a strong hold-hair gel - here's where to buy Fenty Hair.
With a mission to optimise hair styling, whilst promoting hair and scalp health, each product stars Replenicore-5, which repairs, strengthens and protects hair and scalp.
Fenty Hair products also feature the brand's signature fragrance - a warming, elegant, floral scent - and are packaged in 100% recyclable aluminium containers.
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Needless to say, Fenty Hair has already whipped up a stir across social media - leaving beauty fans grappling to get their hands on the new launch.
So, let's make this simple for you - here's everything you need to know about Fenty Hair, and exactly where to buy it.
When does Fenty Hair launch?
Fenty Hair was first announced on 4th June, before launching on the Fenty Beauty website on 13th June 2024.
It is currently available to shop online at fentyhair.co.uk and can be delivered to nearly 200 countries worldwide.
Where can we buy Fenty Hair?
You can currently only shop Fenty Hair online at fentybeauty.co.uk. Here, you can shop the entire range, including the Rich One Moisture Repair Shampoo and
Fenty Hair The Rich One Moisture Repair Shampoo, £29
Hydrating, reparing and delightfully-scented, this hardworking shampoo puts hair and scalp health at the forefront.
Suitable for all hair types and textures, The Rich One rapidly whips into a cushiony lather for deeply cleansing hair and scalp.
Its clever Replenicore-5 technology - formulated with nourishing amino acids and proteins - gets to work on tackling split ends while detangling and hydrating locks.
Shoppers love its foamy, pillowy formula, with one saying: "When they say rich, they mean rich! Hair felt clean and super nourished after washing."
Other shoppers love its warming, cosy fragrance, as one raves: "Wow, what a gorgeous fragrance, what a rich lather and I only needed one pump.
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"Rinses out well and my hair felt so clean without feeling stripped."
Fenty Hair The Richer One Moisture Repair Deep Conditioner
Deeply nourishing and hydratingCredit: Fenty HairThe Richer One Moisture Repair Deep Conditioner, £29
Quench dry and damaged hair with this hydrating, smoothing conditioner.
Powered by wild mango butter, it strengthens hair and seals in moisture.
As a more hardworking take on The Rich One Moisture Repair Conditioner (£29.00), this nourishing conditioner is targeted at dry and colour-damaged hair.
Despite its thick, luscious texture (which isn't worlds away from a hair mask), The Richer One Moisture Repair Deep Conditioner won't weigh down hair or leave it greasy.
Shoppers agree, with one saying: "My hair immediately soaked this conditioner up... When rinsing it was almost like nothing was there I felt nothing but moisture! And without the silicone feeling."
Other shoppers have been impressed by the instant results, with one saying: "Couldn't wait to use this, first use and I am SHOCKED! My hair feels like butter.
"I have never had hair this healthy feeling and looking right after a wash."
Adding: "Both relaxed and natural parts of my hair LOVED this product."
Fenty Hair The Gelly Type Strong Hold Gel
Keep your 'do in place all dayCredit: Fenty HairFenty Hair The Gelly Type Strong Hold Gel, £27
For days when you need a bit of extra support, reach for Fenty Hair The Gelly Type Strong Hold Gel - a hardworking, stay-all-day styling gel.
Starring hydrating bamboo sap water alongside Fenty Hair's signature strengthening Replenicore-5 complex, it nourishes and repairs hair whilst fixing it in place.
The jelly can be slicked, combed or patted into hair, and provides hours of hold without excess grease or crunchiness.
Shoppers love its staying power, with one raving: "I used this on my edges the other night when I went out and it lasted all night, was lightweight AND didn’t leave a white cast."
Another shopper chimes: "Love, Love, Love the amazing scent in this hair jelly! Not only will your hair smell amazing, it will also be held in place with a soft, strong hold that doesn’t leave your hair hard and crunchy."
Adding: " I love that while it's holding my hair and smelling good, it's also repairing my hair and keeping it healthy as well!"
Fenty Hair The Comeback Kid Instant Damage Repair Treatment
Tackle split endsCredit: Fenty HairFenty Hair The Comeback Kid Instant Damage Repair Treatment, £34
There are a number of environmental factors that can lead to hair damage, such as pollution, hard water and free radicals.
Add that to damage from heat tools, bleaching, and stripping styling products, and it's little wonder your hair is in need of a bit of TLC.
Fortunately, Rihanna's new The Comeback Kid Instant Damage Repair Treatment tackles exactly that, as its bond-building technology gets to work on strengthening and repairing strands, leaving your hair stronger and radiant.
Suitable for all hair types and textures, the treatment can either be used like a conditioner (apply after shampoo, then rinse away) or like a leave-in mask, whereby you comb it into damp hair after washing.
"I have to say this is my favourite so far," raves one shopper, adding: "This leaves my hair SO SMOOTH after. The next day after I used it I already had people telling me my hair looks so healthy. 10/10 product!"
Shoppers love its scent and texture, with one saying: "This product smells heavenly, it’s like a grown-up vacation smell... It didn’t weigh my thin heavily bleached hair down."" It could have had better direction on it though there are pictures, not words."
Fenty Hair The Homecurl Curl-Defining Cream
Define and enhance curlsCredit: Fenty HairFenty Hair The Homecurl Curl-Defining Cream, £23
Scoop out a generous dollop of this curl cream and work it through hair for defined, enhanced curls - without any weighdown.
This caring, strengthening curl cream is supercharged with Fenty Hair's Replenicore-5 complex, which helps tackle split ends and dryness, thanks to proteins and amino acids, alongside hydrating wild mango butter.
Best applied to clean, damp hair, Fenty Hair The Homecurl Curl-Defining Cream, can be combed from roots to ends or scrunched into hair for extra curl definition.
Shoppers are impressed with its instant results, with one saying: "I used The Homecurl curl-defining cream on my bi-racial daughter’s hair and her curls are popping! If I could show you the before and after pics hunny it’ll make you buy a subscription!"
Even the shoppers who were initially unconvinced have been converted, with one saying: "I bought this hair cream with a lot of scepticism because my hair is Type 4 tight natural coil & menopausal with seasons."
Adding: "Fenty Hair cream gave me real curls without the typical hard finish 7 touches. Will buy your defining cream again. My only suggestion if possible is a no-scent version in the future."
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