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Wilko to expand new service to rival Aldi as it makes its return to high street

30 May 2024 , 13:50
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Watch our exclusive video tour around one of Wilko
Watch our exclusive video tour around one of Wilko's new branches

WILKO is set to expand a new service that's perfect for shoppers on a budget and will no doubt rival big chains like Aldi.

The bargain chain unveiled Iceland freezers, usually found in The Range stores, at two of its branches as part of a trial.

Wilko is expanding its Iceland frozen ranges to more of its branches eiqeeiqexiqekprw
Wilko is expanding its Iceland frozen ranges to more of its branches

But Wilko has now confirmed that even more branches have started selling the supermarkets products.

Branches in Exeter, Luton and Plymouth have all become home to Iceland's frozen food range.

Shoppers in Poole will also be able to bag Iceland bargains from Wilko when the store opens late this year.

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The trial began at Wilko stores in St Albans and Rotherham.

Shoppers can raid the freezers to stock up on all of the classic Iceland ranges, including TGI Friday’s, Greggs and Slimming World.

The collaboration between Wilko and Iceland follows the supermarket's partnership with The Range, which are both owned by CDS supermarkets.

Alex Simpkin, CDS chief executive said: "For our wilko roll-out we’ve been keen to trial lots of new additions to enhance the shopper experience. 

"Alongside all the great products our Wilko customers know and love we’ve added even more lines, new services and have expanded categories including food."

The move will rival big-name supermarkets like Aldi, which is known for its own-brand frozen dupes of big name takeaway brands like McDonald's.

The Sun has asked Wilko for the exact dates Iceland will roll out at all of its stores.

In addition to its collaboration with Iceland, Wilko has also added a groceries section to its website, that is available through click and collect.

Shoppers can chose from canned and tinned goods, cereal, rice, pasta, noddles, home baking, and condiments and cooking ingredients.

The good news is that there is no minimum spend, so you can bag as much or as little as you like.

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If you're thinking of using Wilko for your weekly shop, it's important to compare prices to make sure you are getting the best deal.

You can check where items are cheapest using Trolley.co.uk which compares the prices of 130,000 products across 14 major supermarkets.

The Latest Deals app also lets you search items and lets you compare prices at several supermarkets to see where it's cheaper.

It comes after Wilko unveiled a host of new services, including its first-ever kitchen collection, click and collect and order points, where shoppers can browse the catalogue and order whatever they like to be delivered to the store or their home.

WILKOME BACK

Wilko is slowly rebuilding its presence on high streets after collapsing into administration in August 2023 and closing all of its 400 stores.

Following several failed rescue bids, fellow bargain chain The Range bought Wilko's name and intellectual property.

Wilko's website relaunched shortly after the sale went through and began selling classic Wilko products in the former's stores.

Then, in late November, the retailer shocked fans by announcing that physical stores would also be making a comeback.

By December, three shops were open in Plymouth, Exeter, and Luton.

In March, a further two sites opened in St Albans and Rotherham.

The Sun was recently invited to take an exclusive tour of the new Wilko in in The Maltings shopping centre in St Albans.

Olivia Marshall

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