Wrexham co-owners Ryan Reynolds and Rob McElhenney are loved by the team and the fans for their impact since taking over the club, but the relationship works both ways.
After finally escaping the National League after 15 years of pain, Wrexham achieved back-to-back promotions and will play in League 1 next season. The team has reached new heights since the Hollywood owners came in, and they assembled a League 1 squad in order to secure another straight promotion, but at one stage last season it looked like they were struggling.
Despite a blow in the opening game of the season, losing 5-3 to Milton Keynes Dons at home, Wrexham went on an impressive run and were firmly in the automatic promotion places after 26 of the 46-game season. But the team hit a wall, and the owners knew they had to act in order to save their season.
Wrexham suffered three-straight losses and had won just two games in nine as they fell out of the promotion places, and after a season of joy for Reynolds, he learned what losing felt like. "I'm not a football expert so what the ---- do I know?" Reynolds said on the latest episode of Welcome to Wrexham, when reacting to the poor run of form.
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"But I can't seem to figure it out, no one can figure out what's going wrong. Our away form has been a little trashy but god dammit I love this club with every cell of my body. It's like I die when they lose."
Wrexham were still in a playoff position at the time, but the club famously struggles in the playoffs and if their form didn't improve, they were at risk of missing out on any chance of reaching League 1. "We just have to do better, and I think that Rob and I need to show our face, go to the town, go to the Racecourse and just be there," Reynolds added, noting that their lack of presence had made a difference.
The owners don't see themselves as gods, but felt like they needed to pay a visit and lift the mood within Wrexham. Reynolds was under a strict schedule as he was filming for the new Deadpool film, so McElhenney went to Wrexham alone.
"It just felt like the right time to visit Wrexham and spend some time with the team and the people. I love Wrexham, I consider it my second home," McElhenney said. "I just think it's one of those places that draws you back and always welcomes you back.
"It felt like the morale had dropped at that point and I was really concerned. So we wanted to go down there and show our support. As co-chairman of a football club it's good to show your face and give some support in person, especially when they're struggling a bit."
Wrexham turned up for McElhenney's visit, beating Accrington Stanley 4-0 at home and from that point their season turned around. Wrexham ended up dropping just eight points in the final 12 games, winning nine, and securing automatic promotion to achieve their pre-season goal.