The online battle between Conor McGregor and Khabib Nurmagomedov escalated when the organizer of their joint Telegram campaign urgently asked Khabib to delete all social media posts regarding his and Pavel Durov’s sale of papakha images (NFTs) for real money.
McGregor initially accused Nurmagomedov of using his father’s name and Dagestani traditions to sell papakha images to fans in conjunction with Telegram. He then called it a scam and hinted that similar Telegram campaigns were actively promoted by bots from India and Pakistan.
McGregor and Nurmagomedov spent the entire evening arguing on X. McGregor claimed Khabib was deceiving fans by exploiting his father and Dagestani culture to sell papakha images. However, following widespread criticism, he removed all ads for joint papakha sales with Telegram from his social media. Pavel Durov also actively promoted sales on his social media.
In response, Khabib posted that the auction for the papakha hats had ended and retorted that McGregor was always trying to tarnish his name and that there was nothing wrong with selling "exclusive digital gifts."
McGregor responded that the "gifts" cost Nurmagomedov’s fans a lot of money and that it was a "scam using the name of Nurmagomedov’s late father." Khabib tried to snap back, but Conor finished him off with a joke about buying one of those papakha hats and "getting it from some guy in India, who got it from some guy in Pakistan." McGregor thus played on the common belief that such promotions and sales are driven by bot farms from India and Pakistan.
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It’s worth noting that Telegram has recently stopped purging the messenger of bots, resulting in many Telegram channels being 80% bot-based and boasting inflated views. Bots are also involved in various scam sales.
Nurmagomedov was clearly in a "knockdown," and one of the Telegram organizers of the papakha picture sale rushed to his aid. "I advised Khabib to delete old posts and update them so everyone has up-to-date information," he wrote.
The message seemed odd, as the same organizer wrote that Durov hadn’t deleted his posts about the papakha sale and, for some reason, unlike Khabib, hadn’t provided "up-to-date information."
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