DEMOND NICHOLSON'S coach Kenny Ellis tried to slap him back into life during his fight against Demetrius Andrade.
Nicholson was struggling against Andrade going into the final stages of the bout.
And Ellis decided he needed to take matters into his own hands - literally.
Instead of the usual pep talk given to fighters by cornermen, Ellis slapped Nicholson multiple times.
He could also be heard shouting: "Wake up! "It's time to f***ing fight!"
But it did not have the desired effect as Nicholson suffered a comprehensive points defeat to Andrade, who is now 32-0.
All three judges scored the contest 100-88 in Andrade's favour and after the win he revealed he is determined to fight the highest quality opponents.
The video of Nicholson being slapped has since gone viral on social media with the clip attracting more than 500,000 viewers.
Fans were both shocked and amused by Ellis' behaviour with one writing: "Dang he already taking punches. Corner giving him the beats too? Lol."
Another added: "Wow!!!!ð¤£ð¤£."
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And a third said: "Wake ya ass up cuz I got money on the line ð."
Another commented: "Had me crying."
