EX-LOVE Island contestant Sharon Gaffka is warning fellow influencers about the dangers of promoting get rich quick schemes online.
The 27-year-old has been signed up by the Financial Conduct Authority and Advertising Standards Authority to raise awareness.
It is warning influencers they risk big fines or even prison sentences if they introduce their fans to scammers.
And it said anyone who promoted financial schemes should always be sure they explained the possible downsides — and not create any fear of missing out.
Posts should be legal, truthful and correctly labelled as adverts, the regulator warned.
From tongue scraping to saying no, here are 12 health trends to try in 2023
Sharon said: “This campaign will hopefully make sure other influencers stay on the right side of the law.”
Miles Lockwood, director of complaints and investigations at the ASA, said: "We're seeing influencers increasingly understanding and following the rules.
"But we recognise that there are still problems, particularly around financial products.
"That's why we're pleased to be partnering with the FCA and Sharon Gaffka to help educate influencers about the risks and responsibilities around marketing these products."