PAMPERS has donated more than a million tiny nappies to premature babies.
The baby care brand created its "Preemies" product in 2017 after researchers realised most newborn nappies swamp premature tots.
They are three sizes smaller than a regular newborn's nappies and are suitable for babies weighing less than 1.8lb (800g).
Since its launch six years ago, the #PampersforPremmies campaign has now donated 1m free nappies to neo-natal units across the UK.
The brand’s support of premature babies began in the late 1990s, when a researcher learned existing nappies were too big for the smallest babies.
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Standard-size newborn nappies were having to be cut and folded to size - or, worse still, babies were simply covered by cotton wool.
The preemie nappies have been specially designed to meet the needs of premature babies.
They aid the healthy development of baby’s hips and legs and are also designed to be gentle on premature babies’ delicate skin as they continue to develop.
Since 2017, Pampers has partnered with baby charity Bliss as part of the annual Pampers For Preemies campaign, donating money and increasing awareness of the work they do to support all those affected by prematurity.
Peter Bradley, director of services at Bliss, said: “We have been working with Pampers for six years, helping to ensure that all babies born premature or sick have their parents actively involved in their care.
“We know having a baby needing specialist care is often an overwhelming experience, but evidence shows that when parents and families are more involved in activities like nappy-changing their baby can benefit from improved outcomes such as a shorter stay in hospital.
“We are so delighted that such an incredible milestone of a million nappies donated has been reached.”