SHOPPING channel Ideal World went off air at the start of July 2023, after having previously been pulled from ITV and Virgin Media.
Fans and customers of the TV channel, which launched in 2000, were left with questions over what had happened to Ideal World - and if it would be back.
Why is Ideal World off air?
Shopping channel Ideal World used to broadcast on Freeview, satellite and online.
The channel, which calls itself "the home of big brands", broadcast live from studios in Peterborough, England.
Celebrities who have appeared on the channel in the past include This Morning regular Vanessa Feltz, former Made In Chelsea star Binky Felstead and Blue Peter legend Anthea Turner.
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Former Brookside actress Claire Sweeney has also featured on Ideal World, as has comedian Johnny Vegas.
The channel stopped broadcasting on ITV and Virgin Media in June 2023 and The i reports that the channel came off air altogether.at 3pm on Monday, July 3.
No official reason was given for the move, but a message on Ideal World's website stated they hoped to be back "as soon as possible".
Will Ideal World return?
After reports that the channel had gone off air, many customers headed to Ideal World's website for more information.
Visitors to the page were greeted with a message that stated the company had to "temporarily suspend broadcasting and our website."
The use of the word "temporarily" suggests that Ideal World will indeed return, though no timeframe for when this may happen had been given at the time of writing.
Ideal Shopping Direct, a subsidiary of Aurelius Equity Opportunities, sold Ideal World to Hamish Morjaria back in February 2022.
The Peterborough Telegraph states Sportsdirect.com Retail Ltd then took charge of the company in June.
Ideal World, who employs 250 people, was put up for sale at the end of June 2023.
Staff were told there were "several interested parties" in acquiring the business, according to CambsNews.
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More information about Ideal World's future was expected to follow at the time of writing.
What is shown on the Ideal World TV channel?
Ideal World is a shopping channel.
When on air, it delivered more than 18 hours of live TV a day, showcasing products from a range of categories for customers to purchase.
Goods sold on Ideal World TV include items from the gardening, home, technology and beauty sectors.
