BUTLIN’S last night pulled an advert for bargain summer breaks - after parents said all they could see was giant breasts.
The family resort boobed by using an aerial photo of its iconic Skyline Pavilion lit up in the dark to promote cheap seaside holidays online.
But bemused mums and dads struggled to make out anything other than multiple pairs of boobs.
And the sheepish holiday firm told The Sun it was removing the image from its campaign.
One mum even claimed the snap reminded her of Madonna’s controversial cone-bra from the 90s.
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Commenting on the unfortunate picture, she said: “I love Butlin’s but that’s a terrible photo for an advert. First thing I see is boobs with tassels on.”
Another agreed: “I see boobs. Lots of boobs.”
An amused parent also wrote: “Reminds me of Madonna for some reason?!”
While someone else added “Should be called Booblins not Butlin’s lol.”
Butlin’s used the photo on social media to encourage families to book a holiday with them for this summer.
The holiday company has three kid-friend resorts located in Bognor Regis, Minehead and Skegness.
It also offers adult-only weekends for people who want to party without children.
In 1999, Butlin’s bosses built its huge undercover Skyline Pavilions to cater for the British weather.
The white structures, with massive pointed rooftops, mean holidaymakers are still able to enjoy their breaks if it is raining.
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Butlin’s used a night-time shot of one of its Skyline Pavilions on Facebook.
A caption alongside it read: “Book your 2023 summer break now.”
The holiday company cheerfully adds: “Breaks from £49!”
Butlin’s yesterday told The Sun it had dramatically changed its advert after the ‘imaginative’ feedback.
A spokesman told us: “It's interesting to see people's imagination in the comments of a recent advert. It was completely unintentional and we're removing that particular image."