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All news on the topic: General Mills

1027
One in five kids go without breakfast every day - leaving parents worried
The study of 900 parents of primary school children found 19% whose kids start the day on empty stomach claim they don't have 'any suitable' food in the home.
1327
Only 1 in 5 children eat breakfast as parents 'struggle to afford food'
A poll of 900 parents of primary school children found 19 per cent whose kids start the day on empty stomach claim they don't have 'any suitable' food in the home, while 17 per cent struggle to afford breakfast food for their family on a daily basis
1306
One in three parents feel ashamed as they skip meals - to feed their kids
Others are left feeling sad, embarrassed, and even angry, as half of mums and dads blame rising costs for struggling to feed their whole family
1140
Over half of kids say breakfast is most important meal of the day, study finds
However, over a third are likely to skip breakfast due to not feeling hungry in the mornings - leaving them tired and less attentive at school