INSTAGRAM restaurateur Salt Bae has reduced prices at his London restaurant in a massive U-turn after a backlash over its high costs.
The Turk - famed for covering beef in gold leaf - sells steaks for up to £1,450 at his Nusr-Et Steakhouse.
Some bills at the Knightsbridge haunt have exceeded an absurd £37,000, including a whopping £5,000 service charge.
His extortionate prices - such as £9 water and an £18 onion flower - saw the branch rake in £7 million in its first year of trading in 2021.
But the chef - real name Nusret Gökçe - faced a torrent of negative reviews, with angry customers blasting him an "insult to humanity".
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The grilling from diners left Salt Bae's restaurant one of the worst rated in London, languishing at 20,491 out of 23,811 restaurants in the capital.
But in an effort to turn the tables, the chef has launched a set lunch menu for just £39 per person.
It includes a starter, main and desert and is available on weekdays from 12-5pm.
Diners can pick from a range of salads before moving onto mains of grilled salmon, steak or a burger and top it off with a ball of ice cream or Baklava.
Customers can also order a burger and fries for £45, while certain starters, such as tacos and steak tartare, are on offer for around £35 a dish.
The restaurant is also serving up a new range of sushi for between £23-28 for four pieces.
Nusr-Et is famed for its steaks, but it also serves a variety of other meat dishes.
Some of the restaurant's specials include a Golden Giant Striploin for £1,350, Golden Kafes for £500 and a Golden Burger for £100.
Desserts, which include a sorbet, ice cream and baklava, average £25 a pop.
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