Millions are starting days poorly by oversleeping and scrolling on phones

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Millions are starting days poorly by oversleeping and scrolling on phones
Millions are starting days poorly by oversleeping and scrolling on phones


MILLIONS of Brits are getting off to the wrong start each day - by oversleeping, doom scrolling and having the same old breakfast.

A poll of 2,000 adults found a fifth regularly get their day off to a bad start, with 29 per cent admitting they've fallen into negative habits they can't seem to break away from.

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Millions of Brits fail to change up their breakfast meal each dayCredit: Getty

Along with getting up late and having uninspiring breakfasts, other common morning missteps include missing the bus or train, rushing around, and not being able to find keys.

Perhaps as a result, 17 per cent ‘often’ find themselves ‘sleepwalking throughout the rest of the day.'

The research was commissioned by Alpro, which is encouraging Brits to ‘switch up their breakfast routine’ as a way to help them be the best version of themselves throughout the day – something 44 per cent are keen to do.

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Anna Kochanska, spokesperson for the plant-based food and drink brand, said: “Our research shows that people are starting the day feeling rushed and uninspired. 

“However you breakfast, getting off to the wrong start – whether that’s eating the same mundane breakfast, or consuming negative content online – impacts both our morning and the ability for us to be our best selves from that point on.

"Switching up your routine and starting the day right with a tasty breakfast, and whatever makes you happy, can set you up to be the best version of yourself.” 

But 68 per cent claim there is 'something’ stopping them from varying what they have for their breakfast each day.

Among the obstacles are not having the energy to find something new (25 per cent), lack of time (23 per cent), and a shortage of inspiration (21 per cent).

Despite the barriers, 72 per cent are clear about how they’d like to change their morning habits first thing.

Carried out through OnePoll.com, the study found 71 per cent believe having a ‘good morning’ helps ensure they’re at their best for the rest of the day.

In order to get off to the right start, those polled would make changes such as not rushing around (27 per cent), having tasty and nutritious breakfast options (23 per cent), and being organised (23 per cent).

A fifth (19 per cent) would also make sure they have time to enjoy their morning coffee or other hot drink first thing, while 19 per cent would wake-up earlier.

Watching uplifting content (10 per cent) and listening to their favourite music (17 per cent) would also improve the start to their days.

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In a bid to help the nation switch up their breakfast routines, this September Alpro will host a Breakfast Club in London and Manchester, with a stand-up set by Ellie Taylor and cookery demonstration from influencer, Poppy O’Toole.

Anna Kochanska, a spokesperson for the brand, added: “Switching up your breakfast routine can be as simple as trying an oat drink in your cereal, mixing up what we listen to first thing, or even finding a new spot to enjoy our morning coffee.

“Starting the day right with a tasty breakfast and whatever makes you happy, can set you up to be your best self throughout the day.”

Robert Knight

Food and drink

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