JAMES Jordan has come under fire from furious fans after sharing a postpartum picture of wife Ola.
The former Strictly star, 44, said Ola, 40, is now "half the woman she was" after her staggering three-and-a-half stone weight loss.
James posted a picture of Ola holding their daughter Ella as a baby alongside a recent picture of the pair in a similar pose.
While the dancer praised his wife for her body transformation, fans took issue with him using a picture of Ola postpartum to do so, claiming it added to the pressure put on new mums to "bounce back into shape".
They pointed out that weight gain and swelling during pregnancy and its aftermath was natural, and that new mums already have enough to contend with without worrying about losing weight to fit false societal standards.
What Ola and James Jordan really ate and did to shed 7st
And there is data to back up their points.
A 2010 study published in the National Library of Medicine on Mothers' postpartum body dissatisfaction surveyed 506 mums and found "a significant increase in mothers’ postpartum body dissatisfaction over 9 months, and a relationship between body dissatisfaction and higher postpartum weight."
While a 2021 study in India found 81 percent of 100 mothers studied had body image dissatisfaction and feared being body-shamed.
The Strictly favourites have shed more than seven stone between them after putting on weight in the early years of parenthood.
Ola went from a size eight to a size 12-14, weighing in at 11st 9lb, which she says happened after she gave up training and lived on junk food.
Speaking to Lorraine Kelly, she said: "I really wasn't myself. I had never felt like that.
"The turning point came when I didn't want to go out. I didn't want to dress myself. So I stayed in and drank a glass of wine."
The couple have released a diet and exercise plan called Dance Shred with the help of celeb dietician Jo Travers and nutritionist Amanda Ursell.
