Tom Hanks wants fans to know the real him.
The Forrest Gump actor took to Instagram on Sunday to post a warning for his fans about an artificial intelligence version of him that's been used in an advertisement for a dental plan. It seems the advert wasn't used with Tom's permission.
A screenshot of the ad was uploaded to Tom's Instagram. Black words on a white background overlayed the photo. It read: "BEWARE!! There's a video out there promoting some dental plan with an AI version of me. I have nothing to do with it."
Comments were turned off for the post, so Tom's 9.5 million Instagram followers couldn't chime in about their feelings on artificial intelligence. But the actor hasn't been quiet about his thoughts on it.
The post warned fans (INSTAGRAM)
The actor has shared his thoughts on AI on a podcast (Getty Images)In April, Tom appeared on Adam Buxton's podcast and said: "We saw this coming. We saw that there was going to be this ability to take zeros and ones inside a computer and turn it into a face and a character. Now that has only grown a billion-fold since then, and we see it everywhere."
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"I can tell you that there [are] discussions going on in all of the guilds, all of the agencies, and all of the legal firms to come up with the legal ramifications of my face and my voice – and everybody else's – being our intellectual property," he continued, "Right now if I wanted to, I could get together and pitch a series of seven movies that would star me in them in which I would be 32 years old from now until kingdom come. Anybody can now recreate themselves at any age they are by way of AI or deepfake technology."
Tom said that 'we saw' AI coming (FilmMagic)He finished his thoughts by saying: "I could be hit by a bus tomorrow, and that's it, but performances can go on and on and on and on. And outside of the understanding that it's been done with AI or deepfake, there'll be nothing to tell you that it's not me and me alone. And it's going to have some degree of lifelike quality. That's certainly an artistic challenge, but it's also a legal one."
The actor has used forms of artificial intelligence to digitally alter himself in his films. In the 2004 Christmas film The Polar Express, a CGI version of the actor was used. Last year, he was digitally de-aged using AI for some scenes in his film A Man Called Otto.
The recent Writers Guild of America strike had a lot to do with the guardrails writers wanted about AI in Hollywood. It started in May, but last week a tentative agreement was made to require studios and production companies to tell writers if any material was AI generated and AI cannot be a credited writer.
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