THE annual Amazon Prime Day event is now a recognised fixture in our shopping calendars.
Previously a once a year affair, Amazon fans and bargain-hunters can now look forward to multiple Prime Day events during the summer and autumn period.
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Provided you're signed up to Amazon's perks-filled subscription scheme, for 48 hours you can get your mitts on all sorts of items for a lot less than usual.
During the most recent sale in October, Amazon Prime members were treated to a stunning range of price drops across tech, home and gardening, home appliances, fashion and beauty.
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The best Prime Day deals included 60% off the popular Echo Dot device, 45% off the 43-inch Amazon Fire TV and 29% off the Tower Duo basket air fryer.
Over the last few sale events, Amazon has also teased early deals which launch exclusively for Prime members ahead of the official sale start date.
Amazon is yet to reveal exactly what it has up its sleeves for 2024, but we believe shoppers will see some exclusive offers ahead of the main event.
When is Prime Day 2024?
The next Prime Day event will likely take place in July.
We predict the date will likely fall during the second week of July, around the 9 or 10th July, based on previous years.
It was originally launched in 2015 to celebrate Amazon’s 20th birthday but has since evolved into a cult-like sale a bit like Black Friday or Cyber Monday.
While the annual sale event has traditionally taken place every July, in 2022 Amazon also hosted two Prime Day events in July and October, giving bargain-hunters even more opportunities to shop for discounts as a Prime member.
You can expect to find low prices on Amazon's own-brand items, along with plenty of branded goods and household names across a variety of departments.
Prime Day usually lasts for a couple of days, with many new deals appearing on the second day, but you need to be a Prime member to access the discounts.
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Amazon Prime Day history
Here's a run-down of the dates that Amazon Prime Day has taken place since its inception in 2015:
- 2015: 15 July
- 2016: 12 July
- 2017: 11 July
- 2018: 16-17 July
- 2019: 15-16 July
- 2020: 13-14 October
- 2021: 21-22 June
- 2022: 12-13 July
- 2022: 11-12 October
- 2023: 11-12 July
- 2023: 10-11 October
How do I get access to Amazon Prime Day deals?
Sign up for a free 30-day Amazon Prime trial to get access
If you want to shop the Amazon Prime Day deals, you'll need to sign up to become an Amazon Prime member, which you can do here.
Amazon's subscription service comes with a lot of perks, including free next-day delivery (and even same-day delivery in certain postcodes).
You can also get access to Prime Video, Amazon's ever-growing streaming service of movies and TV shows.
Amazon also offers members early access to its 24-hour 'lightning' deals (something that's ramped up dramatically during Prime Day itself).
Of course, Prime comes with a cost: of £8.99 a month, or £95 a year for a 12-month plan, but it also has a 30-day free trial period.
That's more than enough time to cancel if you fancy picking up some exclusive bargains during Prime Day.
Unsurprisingly, Amazon doesn't make the cancellation process easy - but we've got step-by-step instructions in our how to cancel Amazon Prime article.
How long will Prime Day 2024 last?
Prime Day usually runs for 48 hours and this is the absolute standard for Amazon's Prime Day events
Within that time, you can expect deals to come and go, with some 'lightning' style offers appearing for a limited time (sometimes for just an hour).
There are also usually deals of the day which have higher stock levels so you're more likely to be able to snap it up.
We definitely recommend you keep a close eye on the deals page of Amazon's website.
Or look at the latest listings on our best Amazon Prime Day deals page.
What Amazon Prime Day deals to expect this July?
Shoppers can expect the best price drops to come from Amazon's own devices, including Echo Dots, Fire tablets, Ring video doorbells and Kindle e-readers.
But it's not just Amazon smart devices that are typically on sale during Prime Day - you can also pick up subscriptions such as Audible, Amazon Music Unlimited and Kindle Unlimited for much less than usual.
Like Prime, these services come with a 30-day free trial period, but that often gets extended to three months.
Prime members should also look out for some impressive price drops on big-name items across all major product categories, whether that's Elemis cleansing balm or the Shark Anti-Hair Wrap Cordless vacuum cleaner.
Amazon Prime vs Black Friday: which is best?
Amazon Prime Day is one of the busiest sales events of the summer.
But in terms of length, scale and discount quality, Black Friday is the reigning deals period of the year.
You'll find terrific price drops during both sales - and it's not impossible that some Prime Day offers may well match those you find during Black Friday in November.
But remember, the Prime Day deals are only available to people who have signed up to Amazon Prime, while Black Friday deals are available to all.
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