ALDI has released its Willy Wonka-inspired Christmas advert and a fan-favourite character is back.
Kevin the Carrot has made his much-anticipated TV return, as supermarket Aldi launches its 2023 festive film.
This time, he's paying a visit to William Conker's magical Christmas factory.
The festive ad opens with the five lucky visitors excitedly waiting to enter.
Accompanied by grate grandpa, Kevin embarks on his tour of the festive goodie-filled plant, encountering all sorts of mischievous characters on the way - including dancing plumty-dumptys and a spoilt little sprout.
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With the other lucky winners including "greedy, gluttonous grape" and "naughty green kiwi" each landing themselves in bother and falling away, Kevin is finally the last carrot standing.
Upon passing the test and being handed the "cheese" to the factory, Kevin asks the wholesome question - "Can I share my good fortune with everyone?".
The ad concludes with the charming closing message "Seasonal goodwill was truly in the air as Christmas is a time that's sweeter when you share".
He is also accompanied by a cheerful crowd of characters from Aldi's Christmas past, including Ebanana Scrooge and Marcus Raddishford.
Jemma Townsend, marketing director at Aldi UK, said: "Christmas is made magical by coming together and sharing the joy of celebration even in tough times- just like Kevin wants to with his Christmas wish.
"It wouldn't be the festive season without Kevin the carrot on our TV screens.
"We know our shoppers will love seeing him getting into the Christmas spirit as we welcome him back for his eighth year with us."
It comes just days after Aldi teased shoppers with a trailer for its Christmas advert.
But Kevin didn't appear in Aldi's teaser advert leaving some viewers worried he might have been given the chop.
Last year, the discounter's Christmas advert was a nod to festive film Home Alone.
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It followed the character Kevin battling burglars after being left alone when the rest of his family went abroad.
Aldi isn't the only supermarket getting in on the Christmas action.
Asda's amusing Christmas advert tease features one of the world's most iconic jazz and soul singers Michael Buble.
Meanwhile, M&S has revealed its Christmas food advert for this year, featuring a star-studded cast of actors.
Lidl has revealed its Christmas advert and unlike competitors, the supermarket has chosen to focus on a good cause.
Elsewhere, Waitrose's Christmas advert features festive moments we can all relate to – and it stars a beloved chat show host.
