A report has revealed some of the top predicted travel trends for 2024 – with 59% of holidaymakers expected to visit a “Destination Dupe”, which are similar to tourist hotspots, but not quite as well-known.
The “dupe” trend is currently taking over TikTok, as Brits seek affordable alternatives to popular products. And travellers look set to translate this into booking trips to destinations that are slightly less expected and more affordable, like Taipei instead of Seoul – with the Taiwanese capital seeing the biggest surge in searches over the last year.
This trend is expected to boom in the year ahead, as one in four Brits (26%) seek somewhere with a more authentic culture, while 60% want their holiday to be less crowded, and more affordable (61%).
Tour Tourism is set to continue in the coming year, as people travel to see their favourite artists live (SWNS)Meanwhile, four in ten of those planning to book a vacation in the next 12 months would focus on “Dry Tripping” – where they detox while on holiday. Hotels that offer easily accessible, alcohol-free beverage options are becoming more of a draw for holidaymakers.
In fact, a survey of 2,000 adults, who have travelled in the past, and plan to do so again in the next three years, found that half would be interested in staying at a hotel where they could easily go booze-free.
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And a hotel's overall “vibe” is also becoming a strong indicator of travellers' hotel choices – as guest reviews mentioning the term have increased an average of 1,090%, year-on-year, according to Hotels.com, a brand under the Expedia Group banner.
The findings were revealed in Expedia Group's “Unpack ’24” report, which includes research into the intentions of 20,000 holidaymakers worldwide.
The third biggest predicted travel trend for 2024 is “Tour Tourism”, where people travel outside of their home city to go and see their favourite band or artist live in concert.
Megastars including Beyoncé and Taylor Swift triggered a wave of tourism this year, as people flocked to their stadium shows – and Expedia predicts this trend will continue to thrive next year.
In a new twist to Tour Tourism, perhaps driven by ticket prices, 30% of travellers say they would travel outside of their home city for a concert because tickets were cheaper elsewhere – and 43% would travel for a concert as an excuse to visit a new place.
Meanwhile, Expedia Group also comprises Vrbo, which identified 42% of travellers book holiday homes with amenities they either cannot afford to have at home, or that they want to try out before they buy themselves.
Furthermore, three in ten say they would choose a holiday home with outdoor amenities, so they’d never have to leave the property.
And eight in ten would travel to celebrate a special occasion, like birthdays or reunions (Wundervisuals/Getty Images)The company is also predicting the rise of the “Go-cassion”, a trip to celebrate even the smallest milestone – as more than a fifth (21%) are looking for “any excuse” to go away with loved ones.
Exactly eight in ten have already travelled for a specific occasion, or intend to do so in the next year – with celebrating birthdays (49%), reunions (34%), and wedding anniversaries (31%), among the key events.
For 2023, Expedia predicted travellers would turn to television sets and movie screens for travel inspiration – which they did, and the trend shows no signs of stopping in 2024.
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More than half of travellers say they’ve researched or booked a trip to a destination after seeing it on a TV show or movie, and one in four admit TV shows and films are even more influential on their travel plans than they were before. In fact, travellers say TV shows influence their travel decisions more than Instagram, TikTok, and podcasts.
Ariane Gorin, from Expedia Group, said: “We leverage our travel data to create innovative tools that enhance the travel experience across our platforms.
“With Unpack ’24, we delve deep into our insights to uncover unexpected destinations and intriguing motivations behind people's travel choices.
“From “dry tripping”, to travelling to see Taylor Swift or Beyoncé, and the rising allure of places like Perth, Palermo, and Paros, these trends define the landscape of travel in 2024.”
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