14 November 2023 , 13:37
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Bold breakfasters have shared some of the more unusual flavour combos they are willing to try for their first meal of the day – from baked beans on croissants, to sprinkling salt on porridge.
Six in ten food lovers (59%) said they are willing to pair up foods that wouldn't ordinarily go together for their morning meal – such as honey and cheese on toast, and peanut butter with bacon.
And the poll of 2,000 adults found that three in ten believe they are becoming more experimental at breakfast time – with Londoners crowned as the most daring in the mornings (53%).
Now, to put people's taste buds to the test, hotel brand Hampton by Hilton has created the "British Breakfast Waffle Trio", combining two breakfast favourites – the full English, and the waffle.
The adventurous meal takes the traditionally-sweet waffle, and infuses it with flavours of the classic Full English, with a range of batters including black pudding and bacon, tomato and mushroom, and Cumberland sausage with orange zest.
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Topping options include an English tea whip, orange marmalade drizzle, baked bean-infused whipped cream, black coffee syrup, and crispy hash crumble.
Hampton by Hilton trials limited edition British Breakfast Waffle Trio as part of its free hot breakfast, included in every stay (Tom Harrison/Hilton)Pauline Wilson, vice president of focused service operations, EMEA, Hilton, said: "With more than half of Brits being more experimental with their morning meals at hotels, we're excited to offer our guests the British Breakfast Waffle Trio – a loving tribute to the iconic traditional fry-up."
The study also found that the Welsh (77%), and those in the East of England (77%), admit to lacking in the creative department when it comes to the first meal of the day.
And it emerged that 61% will usually eat the same thing every day at home – however, 51% claim to be more experimental when they are away.
A fifth of those polled will eat a traditional fry-up at least once a week, with 52% opting for savoury over sweet – but 37% enjoy the two flavours equally.
The research, carried out via OnePoll, also revealed cooking websites are the most popular resource for "foodspiration" (22%), while the same percentage turn to family and friends for ideas.
And one in five enjoy watching TV programmes to inspire their cooking choices, while 9% use social media platforms, such as Instagram (13%), YouTube (13%), and TikTok (8%).
The British Breakfast Waffle Trio is available on December 1 when staying at select Hampton by Hilton hotels, including London City, Bath City, York Piccadilly, and Edinburgh West End.
Pauline Wilson added: "We hope this innovative waffle flavour combination satisfies the nation’s craving to try something new for their morning meal."
TOP 10 UNUSUAL BREAKFAST COMBOS ADULTS ARE MOST LIKELY TO TRY – FROM MILD TO WILD:
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- French toast and maple syrup
- English Breakfast waffles
- Honey and peanut butter on toast
- Avocado and honey on toast
- Honey and cheese on toast
- Salt and porridge
- Marmite and peanut butter on toast
- Baked beans on croissants
- Peanut butter and bacon
- Fruit and scrambled eggs