Jade Goody's widower Jack Tweed has issued a desperate plea to Bobby Brazier, 20, as his bitter family feud continues to rumble on between his former mother-in-law Jackiey Budden, and the father of Jade's children, Jeff Brazier.
Throughout Bobby's incredible run on Strictly Come Dancing, his dad, stepmum Kate Dwyer, and younger brother Freddie, 18, have all been spotted watching in the studio audience. However, one member of his family has been noticeably absent - his maternal grandmother Jackiey, 66.
The long-running spat was only made worse following Jackiey calling Jeff a c*** after the National Television Awards earlier this year. The 66-year-old bought a ticket to support Bobby, who won a gong for his portrayal of Freddie Slater on the BBC soap EastEnders.
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What Ola and James Jordan really ate and did to shed 7stJackiey was heard calling Jeff a "c***" when asked about how she felt about Jeff being seen weeping on camera when his boy picked up the prestigious award. Jackiey also said she had not been personally invited by the family as a guest and had to buy a ticket herself to see if Bobby would win.
The row between the bickering adults is said to have become so severe that Bobby has asked for his nan not to attend the Strictly live shows so that there are no scenes or confrontations with his dad Jeff. Now, with tempers reaching fever pitch, Jack, who says he is still close with Bobby, has issued a desperate plea, begging the EastEnders actor to "be careful", as he becomes more and more famous.
Speaking to the MailOnline, Jack has implored Bobby to keep his wits about him and warned that it can be very difficult to trust people in the industry. Speaking outside his Brentwood home, he said: "I know he has good people around him and he has a good head on his shoulders and his dad Jeff is looking after him... I found people constantly trying to turn you over and out to get you for their own benefit."
Drawing on his experience of how he saw trying to treat Bobby's mother, Jade, he continued: "A lot of people were going behind Jade's back to make money from her. It's about greed. That world is full of snakes. Jade had a lot of fake people around her. They were trying to be her mates but did not have her best interests at heart at all."
This weekend it was revealed that following Jackiey's public bashing of Jeff, she has not been offered any of the free seats Bobby was given by the BBC team for friends and family to watch Strictly live on a Saturday night. She was even snubbed when Bobby performed a special routine dedicated to Jade.