Martin Lewis fans were left gobsmacked after he revealed a "cheeky" email from brazen Boots about an unbelievable Black Friday sale on Viagra.
The cost cutter had previously joked on his popular ITV programme The Martin Lewis Money Show that his viewers wouldn't be able to get any last-minute deals on the erectile dysfunction pill. But the TV presenter was proven wrong.
"Obviously you won't get any discounts on Viagra," he'd quipped. High street pharmacy Boots were quick to correct the famous face, sending him a pressing email after hearing his comments. The retailer's PR team raced to inform Martin that they were in fact offering a 15 per cent discount during the Black Friday sales.
Martin received a 'cheeky' email about Viagra (ITV)Sharing the email on X, formally Twitter, Martin wrote: "How cheeky are Boots!" The email read: "Funnily enough, we do have a Viagra Black Friday deal available online! Just wondered if Martin might be interested…"
Martin added: "Email sent to my researcher Eesha. What a bleedin' liberty…" Fans couldn't believe the side-splitting interaction, with one seeing the funny side and replying: "Well they certainly got a rise from you." Another quipped: "Please don't be too hard on them."
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It comes after Martin issued a warning to those using air fryers this Christmas. On Tuesday's episode of This Morning, Martin phoned in to discuss the nation's money problems but on hearing the show had a segment about air fryers and Christmas dinner today, he was quick to step in and issue a warning.
Speaking to hosts Rochelle Humes and Dermot O'Leary, he was quick to mention their upcoming segment, asking: "I heard you on the show mentioning someone was going to cook a Christmas dinner in an air fryer, is that right?" Telling viewers to be wary of the energy consumption, he said: "If it's being done for energy reasons, I would be somewhat sceptical whether that is a good idea - if it's for taste I definitely don't want to get involved.
"I mean, the benefit of an oven is when you cook a lot for a lot of people, you can fit it on all the racks and have it on consistently. Air fryers are good for small things that cook quickly. If you're going to use your air fryer fifteen different times, generally on energy usage would be better using an oven. It's an interesting thought if you're cooking a small amount."
Rochelle then went on to defend the show, sharing: "I think the idea is that if you're hosting people on Christmas Day, and one person gets that job in the family [to cook], freeing up oven space, I think, was the suggestion."
Martin previously urged families to think twice before ditching their more traditional appliances when they are trying to save some cash - insisting that microwaves and ovens are good options too. "The problem with the equation for heating equipment is an oven is going to be about 2000W. A microwave I believe, from memory, a best guess explanation, a microwave gives you consistent heat whereas an oven is warming up to full temperature and then topping it up so it isn't running at full power the whole time," he revealed.
He said: "But if you're doing a jacket potato for 10 minutes it's going to be far cheaper [in the microwave] than doing a single jacket potato in an oven and keeping it on for an hour and a half. However if you were doing a full roast dinner and you were cooking many of them, that is where it's probably cheaper than putting five or six jacket potatoes in a microwave because each additional object you put in a microwave, you need to keep it on longer because a microwave just heats the individual object."
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