I'M A Celebrity star Marvin Humes has been 'dad shamed' while enjoying a Dubai holiday with his wife Rochelle.
Marvin, 38, took to Instagram today where he gave fans a glimpse of his latest getaway after living in the jungle for three weeks.
The JLS singer and his Saturdays star wife looked like they're living their best life in the photo dump.
They even spent the day at Nobu By The Beach, which is located inside Atlantis The Royal - a celebrity favourite hotel.
But some fans weren't impressed with the post, claiming he should have gone home to see his children first.
Kylie Minogue celebrates New Year's Eve with performance in Dubai hotel
A comment reading, "Have you seen your kids yet!?" was liked 20 times.
Someone agreed, "Yeah just seen that. Thought he would rush back and see them seeing as it's been a month probably"
But another argued, "He had work commitments in Dubai after I'm a Celebrity would of made no sense flying home to then fly back out."
Marvin and Rochelle share Alaia-Mai, ten, Valentina, six, and Blake, three, who they'll be reuniting with in time for Christmas.
The Beat Again hitmaker previously broke down in tears over a virtual reunion with his kids.
He finally got to speak to his kids during a touching moment just seconds after leaving the jungle via FaceTime.
Answering the call, his eldest daughter could be heard saying: "Hi daddy!"
Marvin had the biggest grin on his face as he said: "Hi girls, I have missed you so much girls!"
As it appeared that one of his daughters was overcome with emotion on the FaceTime call, Marvin's face crumbled as he began to cry.
As Rochelle remarked: "She's crying," she turned to see her hubby welling up as she attempted to comfort him in the warm moment.
Hollyoaks star Jen Metcalfe shows off incredible bikini body from Dubai holiday with son
Speaking to them about his time in camp, he referenced his skydive from the first episode as he asked: "Can you believe Daddy jumped out of a plane?"
His voice still quivering, he then added: "I love you darlings."
The tears appeared to be catching as Rochelle wiped her face after the emotional virtual reunion.
