Need to refresh your underwear collection with stunning and comfortable pieces? As Valentine's Day (February 14) approaches, we've chosen the best lingerie brands that offer all you need to feel elegant, sexy and special - and most are really affordable.
From satin sets to lacy numbers, the right lingerie can switch up your mood and make you feel confident, both in and out of the bedroom. Whether you want something that provides comfort under any outfit, or an extra-saucy option for a date night, our favourite underwear retailers are sure to have what you need.
So what are you waiting for? Start stocking up in time for the day of love.
Best lingerie brands 2024
These lingerie brands offer all kinds of stunning underwear options that are bound to make you feel amazing.
Whether you're having a night in with someone special, or just fancy treating yourself to something sexy, the retailers below have all bases covered.
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1. Boux Avenue
We're huge fans of the matching sets from Boux Avenue (Boux Avenue)If you're on a budget, then you'll want to check out Boux Avenue's affordable yet stunning range of lingerie. With everything from silky bridal sets to sexy outfits, customers can find something here for every mood.
You can also shop for shape wear, bra solutions and the most adorable nightwear. What's more? There's a DD+ page to make sure everyone finds what they're looking for.
The brand offers free standard UK delivery on orders over £30, and you can get 20% off your order if you sign up to its newsletter.
Shop Boux Avenue here
2. Bluebella
For daring underwear choices, look no further than Bluebella (Bluebella)Into super-strappy, barely-there underwear? Bluebella is your one-stop shop, full of itsy bitsy teeny weeny underwired peekaboo bras and panties.
If you want to breathe a little life into the bedroom, Bluebella’s open-back briefs, wired body suits, and sheer materials should do the trick.
Definitely not everyday wear, but a great option for headturning pieces that will ensure all your partners attention is focused entirely on you.
Shop Bluebella here
3. Ann Summers
Ann Summers' affordable prices and comfortable styles are hard to beatOnce known only as the place you might go for sex toys, this brand now has a host of lingerie that’s actually very wearable yet sexy at the same time.
Of course, there’s the option to take it up a notch in the ‘erotic’ section with kinky options (think crotchless leather bodysuits), but there’s also a lovely range of lacy sets, sexy shorts, thongs, colourful underwired bras, and silky camis.
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The prices are also very reasonable, starting at around £6 for a nice (and ‘normal’) thong.
Shop Ann Summers here
4. Lounge Underwear
Lounge Underwear has heaps of cosy and sexy options (Lounge)This popular label prioritises comfort when creating its sexy underwear styles. Founded in 2016, it also offers a gorgeous range of loungewear, including elegant pyjama sets. With prices starting from £12 for lingerie, you're sure to find something special here in time for Valentine's Day.
Shop Lounge Underwear here
5. Lovehoney
Lovehoney often runs deals on sexy underwear (Lovehoney)For some of the sexiest lingerie on the web, look no further than global sexual wellness brand Lovehoney.
Besides incredible sex toys, the retailer has a huge selection of stunning underwear styles that simply have to be shown off.
Expect bum-baring thongs, boudoir inspired basques and beautifully designed hosiery.
6. Agent Provocateur
Fancy putting on a show in a bedroom? Make sure you check out the Agent Provocateur lingerie rangeAgent Provocateur is the luxury lingerie brand every woman needs to know about. Famous for its provocative and alluring designs, these pieces include something for a variety of shapes and sizes.
There's every lingerie style you can think of here, and we can confirm that Agent Provocateur underwear is incredibly comfortable. Expect corsets, sexy bras, suspenders, chemises and thongs in delicate lace, satin and embellished mesh.
Shop Agent Provocateur here
7. Intimissimi
Expect beautifully made pieces at IntimissimiThis popular Italian brand offers intimates for every mood. Choose from stunning nightwear, luxury lingerie and everyday underwear.
We fell in love with the wonderfully elegant designs in the silk collection - featuring slips with lace details, perfect if you need something that can be removed with ease in the bedroom.
Shop Intimissimi here
8. Pour Moi
You can count on Pour Moi for confidence-boosting setsOne of our top picks for luxurious underwear is Pour Moi. The popular lingerie brand offers a huge range of sizes from A to a J, and up to a 44 back, so you're bound to find your perfect fit.
There's also a whole host of hosiery and secretly-supportive nightwear to choose from.
Shop Pour Moi here
9. La Perla
La Perla is well known for its stunning designsOne of the most iconic underwear brands to date, La Perla first launched in 1954 and has since been seen in cinema and on red carpets.
Everything is beautiful to look at, whilst being insanely comfortable to wear. Think luxurious lace bras for special nights in to bodysuits and bustiers that will help you create a beautifully smooth silhouette.
Shop La Perla here
10. ASOS
ASOS has a wide choice of lingerie brands to choose fromNot only is ASOS an excellent lingerie hub, home to a host of fab brands, it also has its own trendy line, called ASOS Design.
From sexy lacy thong sets and bodies to embrace the underwear-as-outerwear trend to cotton basics for that date with sofa, ASOS has got you covered. It’s also fully inclusive, offering a fuller bust range starting at DD bra size.
And, if you fancy having a browse while you’re on the site, other lingerie brands include Dorina, Spanx, Savage x Fenty, Ann Summers, and Tommy Hilfiger.
11. Marks & Spencer
M&S has both comfortable and sexy lingerie options (Marks and Spencer)We’d dare say there probably isn’t a woman in the UK who hasn’t, at some point, owned a pair of M&S knickers.
Why? Because there is literally something for everyone, and the quality is high, too. Get a little sexy in a a matching lacy set, feel fab in comfy-yet-chic sports-luxe lingerie, buy fun, themed seasonal sets, or go for super-slinky satin and silk pieces designed by the likes of Rosie Huntington-Whiteley.
The fact that you can pick out your perfect fit while grabbing your groceries is something of a bonus, too.
Shop Marks & Spencer here
12. Figleaves
Struggling to find the perfect fit? Head over to Figleaves (Figleaves)After two decades in the market, Figleaves lingerie sets offer quality, fit and style for every shape, from pretty and practical to flirty and fashion-forward.
Not only does the brand offer all kinds of lingerie, but also stocks a wide range of beautiful swimwear, as well as sports bras, gifts and nightwear.
13. PrettyLittleThing
PLT offers stunning lingerie styles for different occasions (PrettyLittleThing)Affordable and on-trend, PLT is a brilliant go-to for gorgeous underwear of all types, from cotton basics to pretty lace bralettes and glamorous satin bodysuits.
Not only is the size range is pretty impressive, but the colour range is on-point - think gorgeous golds, rich reds, and funky greens - and the quality is good.
Shop PrettyLittleThing here
14. For Love and Lemons
We're huge fans of the lace bodysuits!This LA-based lingerie line is now making waves on British soil, and is known for its exquisite, delicate pieces.
It’s completely on-trend and offers super-pretty yet alluring pieces. Silver sequin bra? You got it. Ethereal floral lace prints? No problem. There’s velvet sets in rich colours, cool high-waist knickers, sheer neon bras, and silk eyelet bodysuits.
A gorgeous go-to for special occasions for uber-cool fashion fans.
Shop For Love and Lemons here
15. Victoria’s Secret
Whether you're looking for something seductive or sweet, Victoria's Secret is always worth a look (AFP via Getty Images)If you’re looking to give your underwear drawer a super-sexy but wearable makeover, Victoria’s Secret is for you.
Famed for its star-studded catwalk show, the brand is synonymous with some of the most beautiful supermodels in the world, known as Victoria’s Secret ‘Angels’. Bring some star-worthy style to your own underwear with strappy high-cut ‘panties’ in red hot colours and boob-boosting, embellished lacy padded bras in an array of pretty hues.
Look like an ‘angel’ and feel like one too.
Shop Victoria's Secret here
16. Bravissimo
Babes with bigger chests should definitely check out Bravissimo (Bravissimo)Blessed with bigger boobs? Well this one’s for those ladies with lovely curves.
The bras start at DD and go all the way up to L, catering for all different occasions too, from everyday favourites to showstopping statement styles. There’s everything you need, including on-trend seasonal sets, bralets, sports bras, strapless bras, plunge bras and full cup bras.
There’s easy returns and exchanges, as well as a handy online fitting guide to help you navigate exactly what you need. It’s totally ahead of the curve.
Shop Bravissimo here
17. Dora Larsen
We're loving the colourwaysWho says comfortable lingerie needs to be basic? Known for their colourful sets, British lingerie brand Dora Larsen offer easy-to-wear pieces in unique colour combinations, helping to give your collection a sexy boost without compromising on practicality.
Expect soft, supportive styles in an array of vibrant colours.
Shop Dora Larsen here
18. Chantelle
So many stunning pieces to choose fromFounded in 1876, Chantelle is a family owned French lingerie brand that aims to celebrate the body of women.
The popular retailer's extensive range of high end lingerie is available at stores like Selfridges, Harrods and Net-a-Porter.
Shop Chantelle here
19. Gossard
There's something for every shapeLingerie brand Gossard has been making sophisticated and strikingly beautiful underwear since 1901, when the founder was inspired by a French actress's figure-flattering corset.
Its pieces are designed to complement a womans curves, whilst being comfortable to wear as well as seductive and stylish.
The brand always aims to produce high quality garments - so you can expect them to last for years to come.
Shop Gossard here
20. Savage x Fenty
Rihanna wearing stunning yellow lingerie from Savage x Fenty (Savage x Fenty/PiM)Rihanna is no stranger to daring pieces - so it's no surprise that her Savage x Fenty line is full of them.
From crotchless thongs to figure-flattering bodies, there's something for every aesthetic.
Shop Savage x Fenty here
21. Skims
Kim Kardashian's Skims lingerie range is surprisingly affordable (Instagram/@kimkardashian)Since landing in 2019, this Kim Kardashian-founded shapewear and intimates brand has rapidly evolved. Focusing on inclusivity, diversity and body positivity, Skims never fails to strike the perfect balance between flattering and fashionable.
Shop Skims here
22. Triumph
Triumph offers comfortable bras, sleek loungewear and more (Triumph)While it started as a corset factory in 1886, Triumph has grown to become one of the most iconic lingerie brands around. The retailer leads in creating incredibly-supportive underwear, with bra sizes ranging from 32-40 and cup sizes ranging from A to E.
Naomi Campbell and Helena Christensen both acted as faces of the brand in the 1990s - need we say more?
Shop Triumph here
23. Playboy
Playboy's lingerie range includes a “Miss February” set that we can't get enough ofPlayboy is known for its iconic magazines, but the brand also offers stunning lingerie options. Every single item is beautifully made, with everything from comfy everyday thongs to this romantic "Miss February" set.
Shop Playboy here
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