WHEN it comes to making an eye-catching ad, sometimes less is more... as these cheeky celebs know all too well.
While flashing the flesh might not be the original approach, it's certainly effective if you're an A-list star looking to plug a product or launch a campaign.
Just ask Beyonce, who barely covered her boobs as she posed in a risque see-through wire bodice this week for Essence magazine’s March/April issue.
She used the sexy shoot to launch her new shampoo brand Cécred.
The singer, 42, has collaborated with her mum Tina, 70, who is a hairdresser and whose workplace inspired her daughter to become a singer.
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Beyonce said: “It was in her salon that I realised my dreams of being a performer - inspired by one of her clients who happened to be an opera singer.”
The Halo singer is the latest in a long line of famous faces who have stripped off to flog something.
We have a look at how other celebrities have bared all.
Jennifer Lopez
J-Lo, 54, is no stranger to getting her kit off throughout the years and always manages to look incredible.
Two years ago she dared to bare all for a particularly racy shoot to promote JLo Beauty's booty balm.
The $65 item helps sooth the look of cellulite and help women emulate her famous behind.
In an interview about the bum cream, she said: “Beauty has no expiration date.”
Paige Spirinac
Pro-golfer turned influencer Paige truly suits advertisers down to a tee.
For this collaboration with LA Golf, to promote their latest set of balls last year, she ditched all her clothes and jumped into a whole bathtub full of the things.
It was a cheeky homage to former LPGA star Jan Stephenson, who posed for a similar - and controversial - snap back in the Eighties.
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"Took inspiration from the legend herself!" Paige said. "We are working on something special to honor her. I love to recreate images from women who have inspired me and also give credit where it is due. Jan is the OG."
Kate Moss
Supermodel Kate, 50, is used to showing off her figure for the camera, so getting her kit off to advertise one seem natural.
In 2006, she posed totally starkers bar a Nikon camera to promote the new device.
She also stripped off in 2022 to launch her brand COSMOSS, which is all about self-care.
Previously, she has explained that being nude was simply something she had to get used to as a model.
She told W magazine: “From the beginning, photographers always got me to take my clothes off, even though I don’t like my body at all. I just had to get comfortable with being naked.”
Kim Kardashian
Kim, 43, has one of the most famous figures of all time and she's not afraid to flash the flesh.
She opted to pose in just a nude pair of tights in 2021 to promote her shapewear brand SKIMS.
All she had protecting her modesty were her crossed legs and arms over a wicker backdrop.
The brand has been a huge success for the reality star, who is thought to have earned $600million from it.
Jennifer Aniston
When Friends star Jennifer stripped off to advertise water, it proved quite the thirst trap.
The actress, 55, showed off her topless figure to promote smart water in 2011.
Last year, she claimed drinking litres of the stuff every day was the key to keeping her youthful looks.
She told CR Fashion Book: “I drink a lot of water, move my body daily. Sometimes I think it’s imperative that we turn off the noise.”
Gigi Hadid
Model Gigi, 28, posed nude bar a pair of high heels for Versace's winter campaign back in 2016.
It came shortly after she had been crowned International Model of the Year at the British Fashion Awards.
The stunning shoot was also the second time she stripped down to promote a brand - after posing naked months before for Stuart Weitzmann shoes.
Gwyneth Paltrow
One way to make sure people pay attention to your new jewellery is to wear nothing else.
This was Gwyneth's logic when she launched her latest Goop collection in 2021.
The Iron Man actress charges £630 to £1,020 for earrings, while the necklace is £1,760.
Sharing the snaps on social media, she said: “My love for jewellery is well documented. I’m into layering various designers, but to do that well, you need a foundation that goes with everything.”
Gillian Anderson
There are many reasons to get naked, but Gillian, 55, opted to do it for a good cause.
She bared all in a bid to stop the European Parliament from destroying the deep ocean habitat through trawling in 2013.
The Sex Education actress posed wearing just a conger eel to cover her modesty.
She then stripped nude again to pose for PETA in their "I'd Rather Go Naked Than Wear Fur” campaign.
Lady Gaga
Singer Lady Gaga, 37, is best known for her controversial clothing choices, rather than her lack of it.
But to promote her fragrance Fame back in 2012, she chose to go almost fully nude.
The promotional pictures saw her modesty only protected by little figures, while she wore a mask.
She has since gone on to post for more risque shoots as her fame has grown.
Gemma Collins
The GC stripped off as part of PETA's "I'd Rather Go Naked Than Wear Fur” campaign
The Essex reality star, 43, saved her modesty with a front-lying pose and only wore pearls.
Speaking at the time about the eye-catching campaign, Gemma said: “Like PETA, I believe that beauty comes in all shapes and sizes. You don’t have to be a size 8 to feel beautiful, but you do have to be comfortable in your own skin."
It was the first of her collaborations with brand and in 2023 she posed nude in a bathtub to protest against the tanks orcas are kept in.
