05 April 2024 , 14:13
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If you're somewhat of a cheese addict - it's probably best you look away now.
There isn't much a generous grating of cheddar doesn't improve- from the humble jacket potato to the classic beans on toast. However, healthcare brand Bupa has put a dampener on the nation's beloved dairy product.
In a now-viral Instagram post, the company showed off a familiar sight for many of us: a mountain of grated cheese on a plate. However, users could then swipe right to see the recommended portion of cheese set out by the Association of UK Dieticians - and it's safe to say people weren't happy.
** Warning: Strong language in video below
Bupa's declaration that the average Brit should only be consuming 30g of cheese per portion (approximately the size of a small matchbox) stirred up fierce debate in the comments section. "Dear Bupa, please don't take this the wrong way but f**k absolutely off," one user fumed.
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Another agreed commenting: "Guessing this post is aimed at tadpoles," while a third added: "I beg your cheesiest pardon?" Wales Online reports one TikTok star named Ashleigh was particularly unimpressed with the revelation.
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"First of all, it doesn't look like a normal serving, that looks on the smaller side," she said in a recent video. "I'm not gonna lie, depends what it's going on. [For] beans on toast, I need more than that. Jacket potato, I need more than that. Going on the top of a spaghetti Bolognese, yeah probably that'll do."
Hundred of disgruntled cheese lovers flocked to the comments section to share their outrage. "Please tell me this is a April Fool's because I just weighed 30g of cheese for my "healthy dinner" and either my scales are way off or Bupa are lying out of their a****," one person wrote. Another said: "No because I eat more than that while I'm grating the cheese ready for dinner."
If you're trying to loose weight and eat health - you get download the NHS' free diet plan here.
Cheese obsessed? Let us know what you think of the recommended portion size in the comments section below