CHELTENHAM racegoers can “celebrate” after bosses opted to freeze the price of Guinness — at £7.50 a pint.
Punters are expected to down 220,000 of the stouts during the four days of the racing festival, spending £1.65million in all.
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The black stuff is the drink of choice as the meeting attracts a massive Irish contingent.
It will be served across 900 yards of temporary bar counters, along with an expected 100,000 pints of lager.
There will also be self-serve pumps for both at the national hunt hot spot in Gloucestershire.
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The Jockey Club, which owns the course, said today it had held prices of Guinness at the same level since October 2022.
A spokesman explained the decision has been taken “despite being exposed to ongoing and significant increases to the costs of goods and services”.
Race bosses have also built a pub, The Mandarin, on the course.
Outside the days of the festival, a three-course lunch there is £85 per head.
During the extravaganza, however, it shoots up to £375, although entrance to the course and an afternoon tea is included.
In an apparent bid to lure younger punters, Irish model and DJ Vogue Williams is booked to perform a set at the Centaur enclosure on day two of the meet, which starts on Tuesday.